When you present an event, you sell a feeling. Confidence that it will not just work, but hit the target. Yulia Sirotina and Ksyusha Yakimova, event and creative producers at the agency “Lyudi Dobrye”, told mads students how to make sure that cool ideas do not remain in presentations, but turn into implemented events.
Why it all starts with a debrief
Debrief is the first meeting with the client, where you discuss all the details of the future project. This is a very important stage, because it is here that you begin to understand what the customer really wants, what their tasks and expectations are.
Many people treat the debrief as a formality: fix the budget, set dates, ask standard questions. In fact, it is the foundation without which it is impossible to build a precise, working concept.
It is important to understand not only who the phone number list event audience is, but also what they value, what language they respond to, what triggers work specifically for them. What will be appropriate for the Tinkoff team may not be at all appealing to people from a state-owned company. In addition, the debrief can often reveal hidden, non-obvious tasks or pain points for the client.
11 seconds that decide the fate of your idea
The first impression is decisive. You have literally 10-15 seconds to hook the client during the defense. If you start with abstract introductions or complex schemes, attention is lost. The idea has not even been voiced yet, and the chance is already lost.
That’s why a presentation needs to be crystal clear. 0ffers can be helpful at the product page The most important thing is to convey the essence of the idea in one glance and one sentence. Concepts that are broken down into too many complex blocks start to be intimidating. A good structure is simple: “what,” “why,” “how.”
What are you proposing? Why will it work? And how exactly will it be implemented? And yes, the text on the slides is a minimum. Your speech and visuals do the main work.
Pre-check: A genius tool used only by professionals
A pre-check is a short and informal meeting with a client when you only have a direction or a rough idea. It’s like “checking if you’re on the same page.”
It looks like this: morning Zoom, a couple of slides, belgium numbers live speech. You explain: here is the idea, here is the image, here is the vibe. And you watch carefully – do their eyes light up, does their imagination turn on. This can save a lot of resources: you won’t have to spend weeks reworking something that didn’t initially meet expectations.
But even if the idea didn’t work out, it’s not a failure, but a reason to talk. Find out what the client likes, what projects he remembers, what inspires him. Perhaps he was at an exhibition or saw a case that can be transformed to suit the task. The main thing is to maintain contact and show what you are creating together with him.