In simple terms, you have to do two key things to keep SEO traffic engaged on your website.
First, you have to deliver quality content that speaks to their interests. Next, you need to provide a user experience that removes all unnecessary friction points or barriers that could interrupt the session.
Your target actions for this stage of the search experience are more intricate.
Target actions:
- Read your content
- Watch videos
- Visit multiple pages
- Click interactive elements
- Interact with your overseas data Google Business Profile
- Engage with social content (likes, shares, comments, etc.)
To track all of these actions, you’ll need the right analytics setup. For example, in Google Analytics 4, you can create events to track interactions like button clicks to measure how many visitors click the play button on your video. Analyse metrics like Avg. time on page and use tools like heatmaps for a more holistic analysis.
Developing your SEO engagement strategy
To keep users on your website, you need at the product page to deliver the right content, in the right format and place clear follow-up actions in front of them.
You don’t want visitors to finish an article and click back to search. You want them to click through to the next page of your site and one step closer to your conversion goals.
- Who is visiting your website – How well do they match the customer profile you’re targeting?
- What are they looking for – Is your audience looking for information, reassurance, entertainment or something else?
- What do they want to do? Understand the actions your visitors want to take and how closely these align with your goals.
- What kind of experience do they expect? Know what your target audience expects from a website like yours – don’t make assumptions about expectations.
- Which content formats do they prefer? Know which audiences prefer short content, long content, text, video, etc. and keep in mind that many audiences like a mix of formats for different situations.
- What do you want them to do? Again, bring everything back to your target actions – what content do you want them to engage with and what do you want them to do when they’ve finished with it?
To achieve meaningful engagement –
The kind that leads to conversions – you american samoa business directory need a solid mix of quality, relevant content and a positive user experience. Obviously, UX is important to the end user (and your conversion goals) but Google and other search engines are increasingly looking at UX signals in their algorithms. The line between SEO and UX design is getting thinner all the time.
Loading times are the obvious example but Core Web Vitals has introduced new UX signals for interactivity and visual stability.