Product Recommendations can also be optimized for specific c level executive list merchant goals, such as stock levels, margin and product attributes. Or they can be made based on specific landing pages a user landed on from a Google Shopping campaign.
Tips for marketing upsells and cross-sells
Create urgency with limited time offers, flash sales, scheduling discount events, or offering “last chance” opportunities.
Protect your customers’ investment by selling products that will provide security. Examples include add-on warranties or product protectors.
Reward customers with a gift card
Shoppers buy expensive items, provide store credits, or create a loyalty program to incentivize sales.
Provide value in your offerings, such as case: lookalike audiences in practice suggestions that will fill a need for your target customer. Ensure that you make relevant offers from the start.
Test and iterate. Try changing your product promotion, messaging, pricing or america email design, and track how this affects your conversions. Test in small steps.
When to use upsells and cross-sells?