Relevance is the key to developing an SEO acquisition strategy that makes full use of your traffic. You need to attract the right visitors – those with the potential to engage with your website and, eventually, convert.
This starts with knowing who you want to capture as SEO traffic.
- Who are they? A detailed profile rcs data of your ideal customer types: ages, genders, locations, interests, etc.
- What are they trying to achieve? Know what your target audience is looking for and where their interests align with yours.
- What matters to them? Identify the priorities and problems of each target audience.
- Where are they looking for answers – Are they looking on Google Search, Google Maps, social media, mobile, desktop, etc?
- Where are they not looking for answers? Your target audience isn’t always in search mode; sometimes, they’re watching YouTube videos, scrolling social media or just casually browsing.
- Where do we want them to go? Determine the first page you want traffic to visit and lay out the path you want them to follow for engagement and conversion.
- What do we want them to do? Specify the actions you want each target audience to complete – eg: visit page x, watch video y, etc.
Once you know who you’re targeting and
what you want them to do, you can offers can be helpful at the product page develop an acquisition strategy. You can identify the right keywords and put together a content strategy that’s relevant to your target audience. By understanding their needs, you can address their interests and provide meaningful answers at each stage of the funnel.
You’re not going to convert SEO traffic on the first visit – this is an ongoing strategy of continuous value, guiding prospects to the conversion.
Irrelevant SEO traffic is of no value to you. You don’t want to rank for irrelevant keywords or waste money on content that misses the mark. You want the right people to see your content, in the right place and at the right moment.
High-intent keywords often produce multiple opportunities on the SERPs for different content formats and user actions – you may need to optimise for several.
So, you need to know where they are, what they care about and which kind of content they engage with. From here, you can optimise for keywords that build visibility in the right places. You can craft titles that capture the attention of the right people and produce the content they really care about.
Engagement: Building meaningful interactions with visitors
At the engagement stage of the search american samoa business directory journey, your SEO strategy wants to keep visitors on your website. You want them to read your content, watch your videos and take the message in before clicking through to other pages for more info.
In your SEO acquisition strategy, you specified each target audience and their interests. Now, you need to make sure you’re delivering what they’re looking for and providing a user experience that keeps them moving along the funnel.