To maximise ROI from your SEO traffic, you need a complete strategy that optimises for the three key stages of the search experience:
- Acquisition: Bring relevant, high-quality traffic to your website.
- Engagement: Keep visitors on the page and guide them towards conversion goals.
- Conversion: Inspire users to take action and remove unnecessary friction.
So let’s see how you can develop a strategy for each stage of the search experience and guide your SEO traffic towards conversions.
1. Acquisition: Attracting the right kind of SEO traffic
At the acquisition stage, your SEO gambling database strategy focuses on bringing traffic to your website. However, even at this early point in the search experience, you need to be thinking ahead to the engagement and conversion stages.
You don’t want to waste time, money and other resources on visitors who have little chance of converting. Instead, you want to capture relevant traffic with a genuine need for what you’re promoting.
SEO acquisition goals
In terms of specific actions, your SEO offers can be helpful at the product page acquisition goals are relatively simple:
- Visit your website
- View your Google Business Profile
- Call your business
- Visit your social profiles
Above all, you want relevant
Traffic to visit your website. If you’re a american samoa business directory local business, you might want users to view your Google Business Profile. With mobile users, you might also target phone calls through your Business Profile and call assets in your Google Search Ads.