The most impressive thing is that the app has not stagnated, not even after adding the famous Stories mode , quite similar to Snapchat’s features. It even brought new updates allowing to play videos of up to one minute and even upload self-destructing messages in private conversations.
Staying up to date with the latest Instagram news can make all the difference when it comes to building
With that in mind, we’ve compiled some tips here to help you get the most out of the app’s video tool, which has been delivering great results for millions of users around the world.
Do you want to learn more? Then continue reading our text!
Videos on Instagram or Vine?
In 2013, after Facebook bought Instagram, one of the first changes we saw was the app’s ability to support uploads of files in video format.
At the time, that update was responsible for the huge drop in access and users on the Vine app, which until then was used by Twitter.
The differences between the apps were quick to appear, and we can list 3 here, in case you are still wondering which is the best option:
- Videos on Instagram can be up norway mobile database to 60 seconds long versus 6 seconds on Vine.
- On Instagram it is possible to use filters.
- Instagram has 11 times more users than Vine.
Of course, both apps have completely different proposals, but it is interesting to keep this division in mind when choosing which one to invest in for your next marketing campaign.
10 tips to complete your marketing strategy with videos on Instagram
1. “Behind the scenes” are still effective
The making of series always seem to be a hit on social media. Yes, indeed. The formula is still effective for companies of all kinds.
Experiment by showing more about your company’s routine, giving a touch of humanity to your business.
By doing so, you can demonstrate that there are people behind the call centers, that the product is made with care, that each stage of production is carefully supervised, and you also satisfy the curiosity of many of your followers, reinforcing, in turn, the authority of your business in the market.
Try doing it live too.
2. Invest in tutorials
What does your company do best? It’s always worth investing in tutorials that relate to your business in some way.
Think of it as an opportunity to reach out to your audience and invest in their education. Videos are a great format for making tutorials and can help in the diversity of your produced content.
3. Learn to use Hashtags
Hashtags have been available since the not however overshadow other items beginning of Instagram and, just like on Twitter, Tumblr and Facebook , they are essential for the user to find content related to the keyword using the hash sign (#).
Discover the top hashtags for your niche and distribute them throughout your content.
Over time, you’ll be able to create your own hashtag and invite your users to use it in the photos they take.
Good hashtags help in the discovery process of your photos and videos, and are also channels that allow you to easily find new followers on the app.
Try not to flood video descriptions with hashtags, otherwise you are likely to attract an audience that is not interested in your business.
4. Don’t be afraid to promote your products
Instagram videos are a great opportunity to promote your products. Demo videos are always sought after by users who are still unsure about making a purchase.
Take advantage of Instagram’s potential to showcase everything your product does, whether it’s physical or a service, and you’ll certainly help increase conversion rates in your business.
Think of creative ways to do that promotion and don’t waste the opportunity to mix a little storytelling into your campaigns to generate more engagement .
5. Find your personality tone
You probably already know this, but it never hurts to reinforce:
Before starting any marketing strategy, it is essential that you have your persona well defined .
This is because it is necessary to pay attention to the tone of voice used in order to have control over the way of addressing each type of subject and to do so in an appropriate manner so that your content is able to transmit the message with the minimum amount of noise for you.
You can find your tone through A/B testing , interacting directly with your audience, or even analyzing your competition.
6. Bet on user-generated content
UGC (User Generated Content) is the name given to all types of content generated by your audience and related to your business.
These types of alternatives are a golden opportunity in the search for engagement and increasing the reach of your brand and, most importantly, they are completely free.
Instagram videos make it even easier to get content produced directly by your audience. Want to experiment? Invite them to record a short video demonstrating how they use your product. Host a competition and award a prize for the most creative video.
In no time, the internet will be populated with your brand’s content, allowing your reach to grow and reach friends of friends of your already captivated audience.
7. Insist on your visual identity
Does your brand use a blue logo on a green background? Then do your best to keep all of your videos in more or less that same pattern. Need an example? Look at cell phone carrier advertising.
Almost all of them are very well thought out in this regard, since they use color filters or organize the video scene so that only one color prevails.
Paying attention to your visual identity helps to make your brand easily identifiable in the market, as well as making your posts instantly recognizable by the public, differentiating you from the competition.
8. Build a FAQ
Have you seen those questions that always appear in the comments? Instagram videos can help solve them once and for all!
For your first FAQ, make it general, but interesting and able to really help your audience. Take basic questions like “How do I buy from your store?” or “Where can I find more contact information?” and make a concise explanation of them.
Afterwards, it is possible to make thematic videos, teaching how to use the product or revealing tricks so that the user has the best possible experience with their purchase.
9. Keep an eye out for Memes
Taking advantage of the wave of a specific meme can help you when optimizing your publications and guarantee better engagement with your audience.
Anyone who has managed to take advantage of this trend by including hashtags in their posts has guaranteed a large increase in the number of views of their content compared to the average for normal days.
So, keep an eye on social media and don’t miss any news, especially if it’s going to have a viral effect.
10. Challenge yourself
Tired of the same content all day long? Challenge yourself to create new things through Instagram and rest assured your visitors will love it!
If your company invests in sports, for example, it is worth looking for a physical challenge, an important game to record in your account.
The important thing here is to get fax database out of your comfort zone and seek to invest in the creation of relevant content for your brand, while respecting the parameters you established for your personas.
If you continue doing the same thing every day, your audience will have no reason to remember your business.
Remember also that one of the secrets to success on Instagram is knowing how to think in your own format. If your content is not specific to the format you want to distribute it in, forget it. In those conditions, it is much easier to hit the right spot.