Before we dive in, let’s get some definitions straight, chiefly, upsell vs cross-sell:
The upsell
This offer gets the customer to buy something more special lead expensive. It usually involves upgrading a shopper’s selection to a better and more valuable version of the product they just selected. Think
offer persuades customers to buy something
additional. Usually something complementary to a product they already have in their cart. Think “would you like fries with that?”
This chart can help explain the difference as well.
Often hear the term upsell used interchangeably
to refer to both ‘true’ upsells with cross-sells.
To avoid confusion, this article will only use upsell to describe a ‘true’ upsell: a situation where the offered product replaces the less-valuable customer selection.
That means that in this aricle cross-sell will always describe a all us-licensed apps are safe situation where the offer is adding something additional to the customer’s purchase.
Remember, this is getting a customer to buy something be numbers more expensive or valuable. Here’s list of all the types of ecommerce upsells we’ve encountered.