This strategy works to increase engagement rates above those of still images and videos, as it leaves a residual sense of wanting to maintain the progressive pace of posts. This way, users’ interest is sustained longer than with other content, and the Instagram algorithm registers this as evidence that the person has been interested in the post. Below, we’ll give you some recommendations for using the Instagram carousel properly.
What is the Instagram carousel?
It is a publication format that, in addition to allowing you to add text, emojis or hashtags , lets you place up to 10 images or videos in a single publication.
For users, a carousel is easy to recognize. When swiping through the app, they’ll see a number in the top right corner indicating the number of slides in the post—for example, “1/3” if there are three images.
Additionally, horizontal dots appear at the bottom of the post indicating the number of images present. This ensures that your audience can easily recognize this type of content.
The power of the carousel in your marketing strategy
Below, we’ll list some of the most effective ways to use this format:
Get your followers’ attention
This format is effective for presenting a variety whatsapp number database of images with valuable content. The interest will draw your followers to view your content.
Tell a story
This feature can be used to tell a story or share a sequence of events important to your brand.
Organize content
This way, you can organize and group your content into different categories, whether by color, theme, features, or other relevant categories. This will help your followers navigate and find what they’re interested in.
Creating your own carousel
When creating your own carousel, follow these steps:
Prepare your images
Once you have the images or videos you’ll be using, make sure they meet the following specifications to avoid cropping:
- Square image or photo: 1080 x 1080 pixels.
- Horizontal image or photo: 1080 x 556 pixels.
- Vertical image or photo: 1080 x 1350 pixels.
This will ensure a smooth presentation of your content without any cuts.
Create a new post
After determining which files you’ll post, log in to how to manage and create a linkedIn company page your Instagram account and click the “+” icon in the top right corner of the app. This will select “Post” from the list of options that appears.
Select the format
While creating your post, you’ll see an option to afb directory select the carousel format. You must select this option to enable the ability to add multiple images or videos.
Upload the images
Once you’ve uploaded your pre-prepared images or videos, arrange them in the order you want by clicking on each element. If you’d like, you can apply filters, make edits to your content, tag collaborations, and other features to complement your post.
Publish the carousel
Once you’ve adjusted all the details, click “Publish.” This will display your carousel in your audience’s feed.