Try surprising your readers with an unusual emoji. Take a look at your own inbox to see what popular emojis your competitors are using and think about alternatives you could use. You might find emojis in other categories too.
Don’t use emojis in serious emails
Serious emails like current buy phone number list events or company updates are usually not the time or place for emojis, so use emojis for lighthearted emails like seasonal promotional emails, event reminders, sales, and promotions.
Believe it or not, emojis in professional emails have many benefits:
1. It sharpens your tone
If a text message is all words deep search use cases for seo and no emojis, it can be interpreted in many different ways. It can make the sender sound angry, happy, or somewhere in between. It’s hard to get your point across without emojis. The same principle applies when it comes to marketing emails. Just as you’re used to adding emojis to your daily written communications to make your tone clear, you need to use emojis effectively in your email marketing to make sure your message gets across correctly to your reader.
2. It engages readers emotionally
Emojis can help convey your american samoa business directory tone, as well as elicit an emotional response. There’s no better way to truly connect with your audience than through emotional engagement. Emojis are just plain fun.
3. Increases interaction
Over 50% of brands see an increase in email opens when emojis are included in subject lines. 63% of people believe that using positive emojis makes brands more trustworthy.
What Are the Disadvantages of Using Emoji in Email Marketing?
The impact of emojis is too unpredictable to have any solid reasoning against them. However, misusing emojis can have disastrous consequences for email marketers:
1. Style preferences
When building statistics by age, gender, profession, location, etc., remember that people are not just numbers, and even if your emoji subject line performs well in testing, it may not match the recipient’s personal style preference. So always go with the majority. Especially when working with individual emails, not campaigns.
2. Different rendering on different platforms
As you know, different platforms display emojis differently, so it’s a good idea to test your email before sending it.
3. Increased impact
Emojis enhance your subject line. This means bad lines will look worse and good lines will look better. But a good emoji doesn’t guarantee your subject line will get clicked, so make sure each element can stand on its own.
4. Triggering spam filters
While the issue of spam has not actually been researched or proven, it is still worth paying attention just in case. Be careful with the number of emojis you include in your subject line, as this could be the reason your email ends up in spam.