On air is Likeni’s regular digest with the most important fresh and smart materials that came out this week. Today’s episode features a personal website builder from Facebook and a TikTok competitor from Snapchat.
We’ll also discuss the growth of the influencer whatsapp data marketing market on YouTube and the disappearance of touch statistics in Instagram Stories.
Number of the week
Virtual tours on TikTok have already gained more than 318 thousand views, and the total number of views of online tours and videos from museums as part of the #CulturalTikTok campaign has exceeded 2 million .
- Instagram has lost statistics on touches in Stories.
- Snapchat launches Spotlight , a TikTok competitor.
- Facebook has released the E.gg app for creating what’s important this week: facebook’s website builder and tiktok competitor personalized websites.
- Instagram is testing a FAQ feature in Direct for business accounts.
- YouTube will add ads to videos , even on channels that are not enabled for monetization.
- Instagram has introduced automatic optimization of creatives and ad formats for Stories.
- The best games of 2020 according to Time magazine.
- Instagram has started monetizing Reels with branded tags.
- The influencer marketing market on YouTube has doubled and amounted to 12.6 billion rubles.
- Facebook advertisers will receive compensation for a measurement glitch .
- Instagram to introduce video selfies to combat fake accounts.
Myths and Truths about End-to-End Analytics
The issue of implementing and configuring cmo email list end-to-end analytics is still shrouded in myths and speculation.
In this article we will comment on the most popular of them.
For whom: for marketers and business owners.
What is the time: 8 minutes.
Now we can see another trend that is confidently gaining momentum in Russian realities. Even small companies offering services or products to end consumers are trying to organize data on advertising investments for confident strategic planning. Order in data and clear growth points are a significant factor of success.
Customers’ choice has also increased by an order of magnitude. It is not necessary to implement expensive package solutions. You can collect the necessary data using end-to-end analytics connectors, which is cheaper than deploying a third-party system on the company’s site.
End-to-end analytics is needed by all companies
Not true. This marketing tool will not be helpful in solving business problems for everyone. Thus, companies operating in the B2G market live by their own rules and canons. They are unlikely to need CRM to control sales levels and customer service quality or multiple digital advertising channels to generate an incoming flow of leads. They live on government contracts and tenders, exhibitions and business meetings. This is far from contact with the end consumer of goods and services. Therefore, they do not need end-to-end analytics.