What Marketers Can Learn From the Most Powerful YouTube Trends of 2022

The most successful marketing involves understanding what motivates an audience to engage. That’s why it’s important to value online communities and understand how they can amplify and strengthen your messages.

Content creators are definitely excelling at this

The best YouTube content of 2022 demonstrates how content creators can inspire active engagement from their communities through engaging moments.

In the UK, for example, British YouTubers Sidemen rallied country email list audiences from many top creators to raise over $1 million during their charity football match . Meanwhile, in the US, American creator MrBeast cracked the top 10 YouTube creators of 2022 list with a Willy Wonka-themed challenge video , which featured contestants who are part of his community. And in Germany, the continued success of duo 7 vs. Wild can be partly attributed to their viewers, who share their opinions in dozens of reaction videos.

The message for marketers: Find ways to engage how long does it take to see results from seo? and lean into online groups that have specific personal interests. This will help you create more impactful and meaningful brand moments.

In 2022, audience interest spanned multiple content formats and categories, and their preferences often shifted based on their mindset and the moment. While this trend may seem like a hindrance, it represents a huge opportunity for marketers to follow the lead of creators who are successfully reaching new audiences by meeting them where they are.

Last year, creators who told stories across multiple formats grew their audiences the fastest. For example, Indonesian swimmer Timotius Mulyadi , whose long-form videos typically run over 8 minutes, experimented with 60-second swimming tutorials , making him one of his country’s breakout creators of 2022.

Succeeding in attracting audiences in one format often cmo email list means viewers will follow you from screen to screen. Research from Google shows that 59% of Gen Z agree they use short-form video apps to discover things that they then watch in longer versions.

Shakira successfully capitalized on this behavior when promoting the release of her latest song with Rauw Alejandro, “ Te Felicito .” Instead of simply releasing the music video, she used a series of Shorts to hype up fans and encourage them to watch the full video experience.