What happens is that not only does the path to success start from there, but also the satisfaction of knowing that in this, in perseverance, we become stronger, wiser and more confident with each step we take.
This reflection that I have just made is applicable to all areas of our lives: in the profession, in the family, in external relationships, in academics and, yes, in personal life.
Even in our case here, marketing is not far behind.
We know that marketing is a skill that requires preparation and diverse knowledge in the different areas that complement it. However, it is valid to reiterate that its true strength lies in constant practice where we can understand, even for a moment, while the world and society change, what it means to know how to communicate and be successful in managing our brands and business.
However, have you already thought about what kind of practices you must be consistent in order to succeed?
I would like to take this opportunity to share with you an article with tips and habits to improve your efficiency as a marketing analyst or marketer, as we usually call it on the blog.
Many will say that efficiency is in the genes, but with the information that I will give you below, you will see that we can all be good marketers by following a series of habits and of course, strong knowledge bases, such as, for example, would you know how to define what marketing is as such?
In short, marketing has been understood as the branch of knowledge that is based on market research. A somewhat short definition, although not far from reality. To add to the concept, marketing is also where all kinds of marketing ideas are born from the understanding and study of customers .
Marketing is a knowledge that requires tools that allow it to unfold, such as, administration, advertising, Inbound marketing and within these its content marketing techniques , just to mention a few.
Furthermore, this area of knowledge is what helps us adapt our strategies to establish the price of a product based on the perception, capacity and expectations of a client. It also serves to devise types of campaigns and effective forms of communication that attract the attention of a group of people.
Studying the market is, in conclusion, the most effective way to make decisions and offer a specific audience what they are really interested in consuming.
The habits of the marketer:
Do you know what a habit is? You probably associated the term with custom and routine. And you’re right! But you have to add that it has nothing to do with falling into monotony. On the contrary, what a habit proposes is a series of healthy and constant activities that help you clarify the path to success in any goal you set for yourself.
Have you heard the phrase: Practice makes perfect ? That’s what adopting habits is all about! Being rigorous, yet flexible, and trying as many times as necessary, but with foundations, until you achieve what you have in mind.
Marketing, on the other hand, is also involved in a series of constant activities that allow it to reach the culmination of its purposes. And that is why I bring you 17 habits of the marketer that, when put into practice, will lead you to success.
1. Research and don’t stop doing it
This is the first step before starting with any of the marketing habits.
Research gives knowledge and knowledge gives decision-making power.
There are currently a large number of research tools and methods to understand the public and the performance of what we have in mind. Research directs the path to follow; ideas emerge from it when we do not know what we can offer the public.
It also serves to reinforce the ideas we already have and to be sure of them or even to realize the weak points of our proposals, and thus improve or change them.
It’s all about understanding the consumer, the medium and all the variables that come into play when creating marketing strategies.
2. Update yourself
Reading, research, constant questions, and contrasting theory with practice make marketers ideal for managing a brand or a business idea.
Today, the power of decision and the relevance of actions are at stake. The world changes and what does not change with it is destined to fail. It is not about changing the essence, but rather moving forward while maintaining a base (the what) but modifying the method (the how).
3. Start with the end in mind
The idea is to build paths with a goal in mind. What does this mean?
Set a goal, an end that you want to achieve. With this in mind, you can then evaluate the ways to reach that goal .
Have you looked at research methods? You will see that they begin with the development of a macro objective, which they call general , and then, they build a series of objectives, which they call specific , which are nothing more than the step-by-step process that leads to the resolution of the general objective.
4. Be proactive
Being proactive is nothing more than having initiatives. Don’t wait for someone else to bring you the ideas , don’t wait for someone else to be the one to push your desires. Go for it!
Proactivity suggests constantly analyzing situations, thinking and evaluating all kinds of possibilities so as not to delay putting ideas into action.
5. Think like a winner
If you do your research and analysis to be sure, there is no reason not to think like a winner. Have a positive mind and a good attitude to face the road in the best way. Transmit the enthusiasm and the winning mentality to your work team.
When an idea is repeated enough, it becomes reality, which is why you always visualize yourself as a winner.
6. Listen and understand so that you are heard and understood
Great ideas come when you first listen carefully and with empathy. Whether it’s a client or a team member, try to listen and fully understand their proposals first, and then launch your own ideas, obviously in accordance with general expectations.
Listening to and understanding others , in most cases, provides insight so that our thinking can transcend and improve .
7. Join forces
Unites the strengths of several people to achieve goals that, clearly, no team member can achieve individually.
If you think about it, here is the key to being a good leader: knowing how to identify the capabilities of others and knowing how to delegate to someone who can clearly do the job as well or better than you.
Think of your work group as a team and not as a family. Do you know the difference? A family is not chosen, a team is and must be made up of the best people according to the needs that exist.
Therefore, if they are the best choice for your team, they will have the skills to complete tasks in a way that meets everyone’s expectations. In addition, joining forces also allows you to identify when you need help and not feel the slightest bit of fear in asking for it.
- All in the boat or all in the water
When someone makes a mistake, it is not that person’s sole responsibility. If one fails, everyone fails, and that is why it is important to meet and verify the processes that each person is carrying out .
If something unexpected happens, it is a good team effort if everyone takes responsibility for finding solutions and not pointing fingers.
8. Innovate
Creativity is important, but if there is no innovation, there is no point in creating a huge plan to do what was already being done.
Innovation means creating added value on something that possibly already existed; it does not necessarily have to be the creation of a completely new product, service or idea. In fact, innovation lies in changing or introducing something new to a process.
9. Ask yourself why things happen
Asking yourself the why behind all the steps you take in a marketing plan will help you realize the strength and reasons behind what you create.
Try questions like:
- Does this idea help with any of my consumer’s problems?
- Is this the correct presentation format?
- Why would this method be effective and not another?
- Did I get the necessary information? Or am I missing some information?
- Is this the right way to achieve the goals?
- Should I rely on social media?
- Why start a blog?
- Why use a particular tactic?
And so on. Question everything and try to respond with valid arguments.
- Justify decisions
Once you have formulated the questions, justify the why, looking for the reasons for the actions to be implemented. And well, the justification cannot remain in words. Decisions must be justified with numbers: They are fed back, they are measured.
10. Let’s get to work
There is no point in imagining, planning and creating paths if nothing is put into action. Furthermore, there is nothing more satisfying than putting into action a strategy that was thought out with great effort by a team.
11. Analyze and measure
It is useless to implement the most incredible nigeria mobile database ideas if we do not analyze the impact they have. Hence the importance of analyzing and knowing how to interpret the metrics and performance indicators . Thanks to these results that we obtain, we can determine what works, what needs to be changed or promoted, in which areas we are having the most success, among others.
Believe in the incredible, bet on the unthinkable, although of course, always with reasons . It is not about doing things just for the sake of it.
13. Patience
We can create complete, perfect plans based on data, theories, research and questions to the public, but once we launch an idea, a campaign, a product or a service into the arena, the course of the plans can change.
We must be alert to everything that happens in the environment with our ideas in order to solve things before it is too late. However, it is not about being anxious, we must first see what will happen.
Being patient does not mean being passive, it is just not being anxious but rather being aware of developments in order to make the right decision . When things get complicated, there is no reason to panic or throw in the towel. You have to have the temperament and be calm when receiving the news to continue demonstrating the ability to lead and make decisions.
14. Build relationships
First and foremost, we are human. And humans, in turn, depend on relationships in order to survive. We are inherently social.
The same thing happens to marketing and marketers. When you take charge of a business, a brand, a team, a strategy, among others, you have to understand that in the middle of it all there are people with whom it is necessary to build good relationships so that the ideas actually work .
Relationships serve to shorten paths, to learn points of view, to discover new spaces and to expand.
15. He is organized
A marketer must be an organized person.
They generally have contact lists and know the characteristics of each one, thanks to the fact that they strategically store data such as: prospects or potential referral sources.
Schedule a few hours each week to connect with the people or issues around you that make up your contact list. Also, develop structured yet flexible work plans for both operational and relationship-based tasks.
A good marketer is always assessing the process possiblein the age of omnipresent step by step, correcting any setbacks in time, but is also capable of devising secondary plans for when an obstacle arises along the way.
16. The passion
Skills are important to ensure perfection, but passion is the driving force that allows these skills to transcend from the operator to the emotion and to awaken the spark of good vibes in the work team and even in the consumer.
17. The customer is the most important thing
There is a saying that says: the customer is always right. And nothing could be more false than that. What is true is that the customer is the most important thing, because without them there would be no reason to be or do anything .
How to start internalizing habits
From words to actions, there is not much distance !
Starting to internalize habits is not difficult, but it does require a lot of attitude and desire. Pay attention to the efforts you invest each day, check the results so that you feel more motivated with each advance. Practice doing activities consciously every day and always keeping in mind that there is a reason.
As Stephen Covey, a renowned American lawyer, says, “ We are what we repeatedly do.”
Success is not an accident but a construction fax database of actions at a good pace. Engaging in a habit is committing to growth and the interest in obtaining good results.
We’re interested in hearing from you. Tell us about your plans and your marketing habits. Which of the points do you meet? Which ones do you think we’re missing from the list?
Take some of them if you haven’t started and start applying them, but not all at once. Once you have mastered the selected ones, take another group of habits to apply and so on.
Practice makes perfect, as we said throughout the article. With this list, I am sure that you will become an excellent marketer recognized among your circle of consumers, among your work team and other followers of the business or brand you are managing.