Looking at the accounts of large businesses and afraid to start publishing content on your company’s social networks? Are you sure that you can only attract clients with the help of expensive production?
Content that will sell is not as difficult as it seems at first glance. As in all other areas, it is worth starting small. Let’s figure out where to start.
Creating a company page on social networks
Create accounts on at least three telegram data platforms: VKontakte, Instagram and Facebook. Fill in all the information about the company, be sure to put your logo as an avatar, do not forget about the cover.
Now you can move on to the main thing – the content of your page itself.
Types of content for social networks
All content can be conditionally divid into 5 types: informational, selling, entertaining, engaging and viral.
It shouldn’t be the case that the entire group is fill with only sales publications.
This is the most common mistake made by people what content to post on social networks to start selling there responsible for running social networks for your business. Let’s look at what main headings should be present for each type of content.
Informational
- Instructions and tips . In this section, you should share information that will definitely be useful to your potential consumer. Tell them how to use your or relat products correctly, how to extend the life of the product, or what to do before using your service. Such a publication can be supplement with attractive and understandable infographics.
- Checklists : Prepare informative cmo email list material and show that you are an expert in your field.
- News . Tell us about what’s happening in the world in your field and discuss current events with your subscribers.
Selling
- Commercial proposal . Tell us about your product (service), what its advantages and features are. Indicate the price and explain what it depends on.
- Promotions . Create offers that are beneficial for you and your clients and tell them about them.
- Cases . Don’t limit yourself to statistics. Tell us about your experience. Provide all possible data that you can show. Describe interesting nuances: what problem you solved, what difficulties there were, what you got as a result.
- Reviews : Reviews are one of the most effective tools that contribute greatly to convincing the user to make a purchase.