Scarcity of tools . In essence, the VK site is a very simple landing page, on which, in addition to the main screen, you
can place only a few different blocks: products, contacts, text with photos or videos, reviews and photos. Even the
background color can only be changed from light to dark.
Lack of uniqueness . All VK landing pages look almost the What are the disadvantages o same, only background
images, content and button colors differ, and they don’t have their own top-level domain — they are all hosted on the
common resource vk.link. This looks budget, and if you need to attract a sophisticated audience, such a landing page is
unlikely to work.
Dependence on VK . Yes, the site is available to all users, What are the disadvantages o but it cannot exist without
an open group on VKontakte. If something happens to the public or if you decide to leave the social network, you will
no longer be able to maintain the landing page.
You can’t expand the functionality . Even in the simplest landing page on other constructors, you can add your
own code elements – for example, add a calculator to calculate the cost of an order. Here, you can’t even put social
media buttons and icons.
How to choose a template and customize a website
The customization options for the VK landing page are limited to a small set of templates that are configured either using headings or a modest set of pre-provisioned phrases and forms. Templates can be selected and modified in the
creation and editing menu using the “Add template” button.
The landing page consists of several What are the disadvantages o variants of pre-programmed blocks.
Home . The only template that cannot be deleted. It contains:
- Headline – store name, slogan or any short message.
- Description – A more detailed story about a business, product, or store.
- Cover – the background on which the information on this screen will be placed in the center. A high-resolution
- photo can be used as a cover so that it does not appear blurry.
- Action button — needed so that the user can contact the site owner or perform another target action. For
- example, call or leave a request for a call back.
- Advantages – a separate line with a slider, where you can place from one to five advantages of your product or
- business.
Products or services Includes a title and
What are the disadvantages o expandable cards with price and descrip
tion. Can be added if the group has products or services loaded and available for purchase. If there is not a single
product in the public domain, the block cannot be placed. You can publish all the cards at once and a separate
selection.
Text blocks . Allows you to place a small text of up to 700 characters with spaces. It can be accompanied by three
images or a video, as well as another action button (the same as on the main block). Photos and videos will be placed
vertically in the right half of the page, so if the amount What are the disadvantages of text is small, there may be an
unsightly empty space until the end of the block.
Photo blocks . Only albums that are in the community can be placed in the gallery. Photos are loaded three at a time
per scroll on the desktop version.
Reviews Published directly from the community
from a separate topic. If there is no topic and reviews, then the
block cannot be placed “for the future”. The review topic does not include messages from administrators and the owner
of the community, as well as responses from users to each other and the group.
To be able to add a block, there must be at least three responses from clients.
Feedback form .
chat with the community, or offers to send a request for feedback (with a message, email or phone number).
Lead magnet . A block that encourages leaving
a phone number or email in exchange for something valuable to the
user (promo code, file, video or link). Allows you to interest a person with some exclusive information and get their
contact information.
Contacts
and other ways of contacting people “on the ground” b2b email list in your group.
Advice: try
to upload images with a small “weight” without compromising What are the disadvantages o quality. Otherwise, on
weak devices and for people with slow Internet, the landing page will load slowly, which will filter out part of the
audience.
Step-by-step instructions: how to create a website from a
VK group
Preparing a VK group
For a community to become a good landing page, it website redesigns are dead should have enough content: products, albums, topics with subscribers’ messages, etc. If the group is new, the first thing you need to do is create product cards, add photos to albums.
Then you need to create a unique domain name for the group instead of the standard ID. This is done in the
“Management” tab.
In the “Address” line, write a unique address, What are the disadvantages o which will later become the domain of
your site.
Please note: the address can be changed by belgium numbers changing the community ID. However, the landing
page will no longer open under the old domain, and all advertising materials that use its address will have to be redone.
Also, immediately set the community type to “Open”.
Remember that the community should always be open. As soon as you close the group, the landing page will
immediately disappear from public access, and you will lose access to the functionality.
If you plan to sell products, you need to upload them to the group. To do this, go to the “Shop” section.