Does this happen to you too?
It also happens that choosing that keyword is not just any task, it is in fact of utmost importance! After all, it is the keyword that determines whether users can find us. Hence the effort that is always required to write it.
We have learned from previous articles here on the blog that keywords are those that describe and encompass in a few words, the complete idea of what the user will find in what we have to offer.
They are so important that they have become not only strategic allies, but also fundamental tools when developing an SEO plan .
However, keywords are becoming more and more difficult to target because millions of sites are emerging every day, which ultimately represent a tough competition for all of us in front of our respective audiences.
That is why experts in this field have been tasked with developing new and better methods to ensure the proper performance of keywords.
Do you already know which method I’m referring to?
That’s right! Long tail keywords .
Long tail keywords are those that, instead of using one, are made up of chains of several words in sequence and with meaning that make a search more specific.
For content marketing, they have become a very effective positioning strategy based on analysis and research of the target audience , in order to hit the target of the words and phrases that they write in search engines.
As well as long tail keywords, there are short tail and middle tail keywords , which mean short and medium tails, respectively. Before going into a greater explanation of our topic in question, let’s look at what these other two types are about:
Short tails
Short-tail keywords are those that only contain one word or a maximum of two in their composition . They are also known as generic keywords and have very high competition as they are used by almost all websites on the Internet, which makes them more difficult to position in search engines.
An example of this type of keyword would be when we perform an internet search for: “Cakes.”
How many results does the search engine give you? Millions.
The number sounds attractive if it is the traffic that we are interested in looking at. Short-tail keywords are more popular , however, the chances of you appearing with your site or blog among the first results are very low, and achieving this requires not only a lot of effort and time , but also a lot of money .
Middle tails
As for medium-composition keywords, we can say that they are popular strings of words. That is, short tails are generic words that are frequently used, and middle tails are short strings of frequently used words .
They are usually made up of two, three or four words . This means that they have a higher specificity compared to short-tail keywords. Therefore, the results they return are in smaller quantities, making it a little easier for your blog or website to appear in the first search results.
Continuing with the previous example, a middle tail keyword would be: “Cakes delivered to your home”
Although, of course, it is worth noting that since these are still very popular words, strong competition will continue to represent great monetary and planning efforts for you.
Long tails
Now, returning to our concept of interest, long tail keywords would be, in this case, those responsible for filtering searches even more, making them more specific .
For example: “Cakes delivered to your home in Medellín”.
Searches made this way become more effective, as this means that the user is requiring immediate and precise answers to their needs.
In our example, the user wants to find a store that can deliver the product to their home and is also located within their city.
To conclude, the use of these long-tail words makes it easier to achieve the objectives of:
- Reaching the top position in search results
- Responding to the needs of your people
- Save on budget and efforts that could be invested in other objectives within the marketing plan .
How to make long tail keywords
Before talking about how, I would like panama mobile database to say that despite their effectiveness, long tails are gold mines that are often not well exploited. Why? It is not even because of good or bad use, but because they are constantly ignored; and that is their potential.
People tend to ignore them because these types of keywords do not generate high levels of traffic. In other words, not many people will type their searches this way. But wait! What good would it do us to have millions and millions of people generating traffic if the percentage that actually require our services is low?
The “low” level of traffic they generate is not a problem. What should matter to us is that the users who really need what we have to offer them reach us .
In this way, by being more specific to our persona, we reduce bounces, increase dwell time and, most importantly, we strengthen engagement by making the user constantly return to our search.
They imply a high level of analysis . But… that will always be important in any marketing strategy! The more knowledge we have about our audience, competition, industry, market, among other variables, the greater the chances of getting it right and being successful. So there are no excuses.
Now yes
Once we have done the analysis, composing the long tails is not a difficult task. An effective method of doing them is to first build a generic keyword, either short or middle tail, as in our example: “cakes delivered to your home”, and then complement it with what will make it specific: “in Medellín”
Long Tail: How to get to More is More ?
So, we have seen almost everything related to long tail keywords, and we have understood the inversely proportional rule of less is more, fewer words, more traffic, more words, less traffic, okay? Now, the trick of long tail keywords and their proper use is precisely that, depending on how we interpret some of their aspects, we can achieve a relationship of more is more with long tail keywords .
We have to understand that increasing the number of words reduces the number of traffic but increases other metrics, more possibilities of capturing a qualified lead , more conversion opportunities, more sales numbers; in short, the relevant issue is not the quantity but the quality of those words and the way in which you use them.
How to use long tail
When you are going to write your post, always remember that there are places where keywords are more effective or help search engines more, so place your sequence of words as accurately as possible in:
- In the title of the post: the famous h1, the main title. Note: do not confuse with the page title (or SEO title) , only in the case of blogs the title of the page and the title of the post are the same.
- In one or more subtitles: you can also place them in the subtitles, it is not necessary to overuse them and place them in all of them, but remember that the titles and subtitles are the algorithm’s references in its search.
- Right in the meta description : This is a text that appears below the title on the results page.
- In the body of the content: In the content part of the text that the user is going to read, the important thing is the fluidity, concordance and semantic adequacy to the text. With all the work we invest in attracting attention, imagine if we succeed and we look like fools who don’t know how to speak.
The variations
To conclude, a very important point is that there can be variations of the long tail , and this is a way of attacking several keywords at the same time; that is, we are establishing a dialogue with a niche audience, an audience with its own idioms, expressions and jargons, which is very different from the mass audience of the short tail. With the variations we can foresee other ways that such a specific audience uses to search for your product.
Therefore, you can eventually reword a title or the way you include it in the body of the text. Google itself clarifies on its site that it displays results for approximate variations of keywords, so as not to lose potential customers, including words with spelling errors, singular and plural forms, acronyms, abbreviations and variations of the same radical, such as diminutives or augmentatives.
Creation tools
We are fortunate that there are already tools that help us shorten the time it takes to analyze and research. Therefore, I bring you these 3 tools that can be very useful to verify the effectiveness of the words that your analysis has yielded or to obtain ideas that you had not previously considered.
Keyword Tool
Using this tool, you can choose the search engine (Google, Bing, Yahoo!) on which you want to perform the analysis of your keyword in terms of the region of operation or the language.
Let’s use the example in the article: let’s search for the generic form “cakes delivered to your home.”
In the results you will see the options you have for the word in terms of complementarity and effectiveness. In addition to this, you can also test the long-tail keyword, in our case: “Tortas a domicilio en Medellín”.
Can you see the options the program gives us that we hadn’t considered before?
Übersuggest
This is another good option, free like the previous one, that allows you to filter searches by language but not by search engine.
Keyword Revealer
Of the options we present to you, this is the android the best sites for most complete of all. However, it requires payment to perform more than one search.
Keyword Revealer allows you to generate filters by search engine, monthly searches, potential earnings, number of words, helps to study the competition, the number of backlinks , social actions, URLs, among others.
To action
I don’t know if you have noticed that within the marketing field, more and more ways of carrying out a common activity in our practice are emerging every day.
The point is that to be successful in this world of communication, we cannot ignore the techniques that emerge. If new methods appear, it is because the previous ones are obsolete, or also because there are many people, brands and companies using such techniques, leaving us out of any opportunity to stand out.
With this in mind and taking into account fax database the content of the article, dare to experiment with this method of writing keywords! Who knows, you will make great progress in your positioning strategies by presenting yourself to users precisely in the language they use.
You already know what this long-tail technique is all about, so go ahead and tell us how your new keywords are performing.
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