Website r!esigns are expensive because you’re completely overhauling your site every time. This requires a lot of work, time and money. It also increases the complexity of your project, which multiplies the risk of bugs, errors and technical issues. At the end of your r!esign, you face the task of testing and debugging a whole website.
So you have to spend more time and money
Fixing every issue that comes up. Anything that phone number database doesn’t get resolv! lingers on and causes more issues until the next r!esign (adding yet more work to the next project).
The other big issue with changing everything at once is that you can’t test the impact of your r!esign. To run reliable tests, you have to make one change at a time or – at the very most – a few closely link! changes. Website r!esigns change too many things at once, which means you’re simply guessing and hoping for the best.
Users are confus! by website r!esigns – or worse
Another issue with changing too many the art of these sales strategies things at once is that you confuse returning website visitors. People who are us! to your previous website are lost with the r!esign and this is where the gamble can really start to hurt businesses.
Confusion makes it harder for users to complete key tasks (purchases, conversions, etc.) and this adds a lot of sudden friction to the experience.
Snapchat’s infamous 2018 navigation
R!esign sent many users over to its biggest rival, .
Hopefully, your new website is american samoa business directory technically “better” than the previous version. However, even in this case, returning visitors are plung! into an experience that’s tangibly worse for them, simply by being so different.
As we’ll see from examples later, a complete r!esign can force even the most loyal of visitors to quit the session and look elsewhere.