So open your Facebook, Instagram or Twitter and take a look at the app screenshots that are being shared every day, whether it’s to play with the montages that are updated daily, or even with the Geofilters that are changing the way businesses develop.
But it’s clear that Snapchat isn’t just that. The app has been evolving drastically and today it’s fertile ground for any company that wants to be closer to its customers, creating differentiated content that is light and quick to consume. And the best part: without spending anything!
The app also boasts over 100 million daily active users, with a record of 10 billion video views every day. That data can’t be ignored by your business, right?
So take advantage of today’s article and take your business on a social network that never stops growing.
How can I participate in Snapchat with my brand?
First of all, you need to download the app on a smartphone. Please note that the app is only available for iOS and Android at the moment. Then, register your user using your email and a password. No personal passwords!
It’s okay to share the app’s use with your marketing team, just remember to choose something that’s suitable for multiple users to use at work.
Next, you need to add a photo for your avatar and adjust the privacy settings. Don’t forget to choose an image that aligns with your business’s visual identity; it’s essential that customers recognize your brand first and foremost.
All set? It’s time to add your friends and contacts. Use this phase to find people who enjoy your product and are aligned with the persona you define for your business.
Create real content on Snapchat!
Now that you have an account to use, we can start creating content on the app. However, to begin, it is necessary to know that Snapchat allows the division of everything that is produced into two main categories: Snaps and Stories.
Snaps
Snaps are messages, video content or images that self-destruct after being viewed by certain users. The main difference with Stories is that the snaps you send are not available to all your followers, but they are available to those you select, allowing them to view them only once .
Want to send a product teaser and get users curious? A Snap is ideal for that!
To send a snap, simply take a photo or record a video using the central camera button on the phone’s viewfinder. Tap the button to take a photo and hold it down to record.
It is also possible to take advantage of all the app’s features, such as lenses, filters, captions, labels, stickers, Geofilters (we’ll talk about that later!) and doodles before sending a photo.
Once your image is ready, just click on the bottom left corner and select the users you want to receive that particular snap .
Stories
Stories allow you to send images or videos in sequence for a mini-timeline that is linked to your user. Unlike snaps, messages sent via Stories remain available for 24 hours and can be viewed as many times as necessary.
This is a wonderful tool for your company to showcase products, features, workplace culture and, most importantly, to work on engagement with the public. And not only that, it is very common today for big brands to use Stories to offer coupons valid for just 24 hours. Have you thought about conversion yet?
With creativity, it is possible to transform your Stories into real results for you. But, to do so, it is essential to identify and map interests and study how it is possible to transform them into content for the social network.
What about the Geofilter?
The Geofilter , or geographic filter as the name suggests, is a filter defined by the location on your GPS. The phone will read the coordinates of the location when you open Snapchat, loading the pre-existing local filters.
Want to experiment? Take a photo with GPS enabled, and slide your finger to one side of the image. Filters with the name of the city, or even the neighborhood, can be chosen for your photo.
And what does that have to do with my business?
Well, Snapchat now accepts submissions of custom filters for your business or event, so that they can be used by customers who are in the vicinity of your establishment, for example.
To do this, you just need to prepare an artwork following Snapchat ‘s guidelines and send it for validation. Prices for the inclusion of custom Geofilters vary depending on the scope and the time in which they are available.
It is worth noting that for events, this is an excellent decision. After all, the more people use it, the greater the reach of your brand.
7 Tips for and Engaging Your Audience
You know: the secret to Snapchat ‘s success lies not only in the creativity of content production, but also in the depth of knowledge you have about your business’s persona.
It is necessary to be inspired daily by the consumption habits and demands of your audience, and mastering the tool can help with that. Below we list 7 tips so you can start being the best and promote your business effectively.
1. Familiarize yourself with the tool
It seems obvious, but many people end up skipping this step. It’s important to explore the web from top to bottom before you start posting and spreading the word about your brand.
Try to understand how users communicate, the most commonly used jargons, who is having success, how to personalize your content and, above all, what tools are available to produce unique materials.
2. Go exclusive
No copying content!
Snapchat shouldn’t be a mirror image of other social networks, much less a repository for old photos. Snapchat users are clamoring for fresh updates from your business.
Why would a user follow your brand? It’s certainly not to see what they’ve already seen on Facebook, right?
A good opportunity to become exclusive is to look for live coverage of events, quick interviews, product samples, teaser releases and other things that you and your marketing team can think of to showcase and make them unique.
3. Measure and understand your performance
And how do you know if your Snapchat marketing strategy is working? To do that, you’ll need to abstract data and evaluate audience engagement with your network.
Snapchat allows you to track the number of views and screenshots taken by users on each post, and from there you can measure your performance and determine the relevant changes to optimize your strategy.
Track the views of each post and start asking some questions:
- Is a photo or a video more successful?
- What type of content created has generated the most views?
- On which days am I getting the most visitors?
These questions can help you better understand your audience’s behaviors and the potential to invest in changes to your business’s Snapchat usage.
You can also come up with other metrics to paraguay mobile database analyze your Stories , for example. After 23 hours and 30 minutes of posting (remember that content expires in 24 hours) check the total views of each of them. From the first to the last, how many users remained? Which snap had the highest drop-off rate? What content was in it?
With this data, you can better plan the next time you post. Repeat the process and analyze. Did anything change? Adjustments will emerge naturally until your brand finds the right tone for your posts.
4. Do a behind the scenes
Don’t have any ideas for exclusive content? Take advantage of this opportunity to show a bit of your company and local culture. This helps not only to engage your audience and attract new talent, but also to the sense of belonging that users develop for their favorite brands.
Knowing how the business works, giving names and faces to the employees and showing that people and not just machines work there, can generate more empathy with the public.
This is an opportunity to differentiate your company from a competitor by proving how your business is more relevant to your individual interests.
5. Tell a story
Storytelling is a trend, everyone knows it. But did you know that Snapchat can be a great ally in this practice ?
Creating and telling stories brings your business closer to the reality of your audience, and can make it more relevant to people’s everyday lives as they become part of your business.
Take advantage of the Stories feature to publish quick sequences and win over users with easy-to-digest content that is always capable of keeping their interest active.
6. Remember the variety
Make good use of the tools offered by Snapchat and keep changing your content. You can start by decorating your photos and videos. Explore the atmosphere around your brand. What can be included?
A series of well-taken photos is no guarantee of engaging your audience. Look around, explore the opportunities within the app itself and try to vary. What could you do with a selfie, for example?
Here is a list of things you can try:
- Emoticons to set the stage
- Doodles and scribbles
- funny filters
- Speed up a video
- Remove sound
- Various Geofilters
- Show a snap from back to front
- Collect Geofilters of the day
7. Integrate your audience
Unlike Twitter, which allows us to use hashtags to locate users who share the same interests, Snapchat doesn’t have such a search. So how do you build a relevant audience?
Now is the time for you to start integrating your other networks into your new Snapchat account.
Many users nowadays use their Twitter name as their Snapchat username. This ensures that the creation of the network does not go unnoticed by your already established audience on Twitter, for example.
Instagram, for its part, is fertile ground for sharing the most memorable snaps, as well as linking the account in the description and location instructions.
Did you snap a photo with someone important? of content eithervirtual greeting cards Upload the photo to Instagram and tag the person. It guarantees reach and sharing.
Whether you’re on Facebook or Google+, you can take advantage of the generated snapcode to ensure more access and contacts who already know your work.
Not enough? Take advantage of relevant events in your area of activity to do live coverage and engage your audience in something they know can only be seen from your account.
Remember to make the creation of your new account a big event. Post about it, tell everyone that your business is now integrating into one of the best social networks of the moment and don’t let the account sit still.
Final thoughts
Snapchat values speed, and only a well-planned dynamic can ensure that your users are interested in your content.
Investing in Snapchat as a business tool fax database is a smart strategy that will later become indispensable for brands that want to be relevant in today’s world.
Create your account, experiment with our tips, and start building your audience. Do you have any other ideas in mind? Share them in the comments!
And be sure to read our article on social media marketing .