Tips for Social Media Marketing There’s no question that your company needs to be active on social media. With 3.8 billion people on social media, it’s the best place to reach new and potential customers. So, if you’re not taking advantage of it, you’re missing out on an effective and inexpensive way to connect with almost half of the world’s population! For more information about the importance of being on social media, read: Should Your Business Be Using Social Media? And If So, Which One?
Once you understand why you need to be on social whatsapp number list media, the question becomes, “What do I post on social media?”
This question is a little more challenging because deciding what to post on social media can often be time-consuming and overwhelming.
Tips for Social Media Marketing
Before we dive into the different content areas you should incorporate into your social media marketing, here are a couple of general tips to help you get started:
- Post a variety of content on social media.
You need to mix up the type of content you share and make sure your audience stays engaged and interested. For example, you don’t want to promote your own products/services or share quotes every time you post. Remember people don’t follow business social media accounts just because they want to be sold to.
- Be consistent with your post frequency.
It’s not necessary to post 3 times a day to get results! Even though make it a bit more ‘physical’ emotionally by high frequency can work, it’s better to commit to a frequency you can consistently maintain. For some, that means posting a few times a week. For others, it means posting once a day. Decide what is manageable for you and stick with it.
6 Social Media Content Categories
To attract new followers and keep your current audience engaged, post a mix of interesting content from a wide variety of “content buckets”, or categories.
1. Educational Post Ideas
This is an important category especially if you consult, train, teach, or coach. Share small bits of wisdom with your audience so they begin to trust you and see you as an authority in your industry. When you share helpful content, people are more likely to trust your products and services. This creates loyalty to your brand.
Examples:
- Link to your blog posts
- Tips and Tricks
- Free Resources – guides and reports
- Answers to FAQs
- Live Video Training
2. Entertaining Post Ideas
One reason people spend so much time on social media is because it’s entertaining. In fact, humor is one of the most popular content types on social media. So, why not entertain and attract followers with some fun content of your own? Humorous content will entertain your followers, drive audience engagement, and allow them to see you as more than just a company or business.
If you’re worried about “not being businesslike”, remember that people fax list aren’t on social media to be sold to but to be social. It’s ok to appeal to your target audience with entertaining content without trying to sell them anything.