This is the percentage of people who eventually decide they’re no longer interested in receiving further emails from you and unsubscribe from your mailing list altogether.
Bounce Rate
This metric refers to the number of sent emails that never even make it to your recipients’ inboxes in the first place.
Try to keep your email bounce rate under 2 percent. If it’s consistently much higher than that, it could be time to clean up your email phone number database mobile phone number list, mobile phone number database, mobile, unfamiliar
list, send your messages via a more This metric service, or improve the overall quality of your email outreach.
Wrap Up
Whether you want to increase brand awareness, build on customer relationships, or increase email interactivity, improving your CTOR is essential.
The click-to-open rate helps to identify the engagement level of the content within your emails. By knowing this rate, This metric you can begin to optimize your content based on the needs and wants of your customers.
To increase the chances of your email marketing how to create a catalog on whatsapp business.twd directory campaign working to your advantage, you should embark on the journey of creating an email funnel.
Learn more about email funnel marketing here.
A low click-to-open rate tends to indicate the opposite — that your content is not incredibly relevant or engaging.
So, basically, the longer an individual stays on your email, peruses the content within, and finally clicks through, This metric the higher you can expect your CTOR to be.
A CTOR allows you to assess the quality of the email content, identify insights into your customers regarding what they like and what they deem as pertinent, and reduce your overall cost of lead generation.