They for your business When we talk about digital marketing , a common question for those who are starting a strategy is “what are leads?”. The important thing to keep in mind is that every strategy process for a company to increase its sales involves leads, which must be carefully looked after to become customers.
Therefore agencies marketing departments and even freelance
professionals in the market seek to facebook database establish a lead generation and nurturing strategy for their clients.
Turning contacts into customers is one of the ultimate
goals of any marketing strategy. This is because how driving the digital transformation of many companies you can turn opportunities into conversions. Even if your strategy is just to generate traffic and visibility, thinking about lead generation is essential to generating new business and increasing your company’s revenue.
But, after all, what are leads? Why are they so it email list important? How do they turn into customers? Well, that’s the subject I’ll cover in the next topics. Check it out!
So, let’s go, what are leads?
According to the definition of HubSpot , a leading company in Inbound Marketing and the automation of marketing actions, this is a person who has indicated an interest in your company’s products or services.
The most common way to demonstrate
This interest is by filling out a contact form, signing up to receive a newsletter or downloading exclusive materials, such as e-books, infographics, signing up for webinars, free courses or to take free trials of a solution.
I’ll give you a very practical example. You’re looking for more information about marketing for micro and small businesses and you’ve come across my blog. In one of the posts, I invite you to subscribe to my company’s newsletter and you do, that is, you leave your email. That’s it, you’ve just become my lead! You’re no longer a visitor, but you’re not a customer either: you’re a lead.
What is the difference between leads and visitors?
One of the digital marketing goals of any company is they for your business to generate traffic to its website and increase sales opportunities for products and services. But for the entire process to be completed positively, it is necessary to have visitors. Otherwise, you are producing content for nothing.
Visitors are, precisely, all users who, in one way or another, have reached your website or blog. Whether through a web search, social media campaign, email marketing, etc. All these forms of access are called acquisition channels.
If traffic is the number of visitors you had on your they for your business
website, lead generation is more linked to behavior, an attitude.
How do these visitors behave when they access your company’s website? What did they do? Which pages did they access? And finally, did they leave any contact information? We can see that the two stages are linked and the second depends a lot on the first.
The interesting thing is that the internet has endless possibilities for you to sell. Therefore, a well-tuned strategy that generates leads and qualifies them is the best of all worlds for your business.
So the more leads the better, right?
Yes and no. Because if you don’t have a good marketing and sales funnel strategy , there’s no point in having a lot of leads because they simply won’t move forward and won’t generate the sales opportunities you’re looking for.
Moral of the story? Here, quantity is only good when there is a complete digital marketing plan and strategy.