Robert Cialdini describes a nice example in his book that illustrates that authority also asserts itself when this person is not even physically present. Researchers want to find out how obient the mical staff would be if a doctor did not give them an order on the spot, but by telephone. They had an unknown department doctor call with the request to administer a high dose of a certain mication to a patient. Although the nurse had many reasons to refuse the request (telephone, unknown, mication not approv and the dose double the maximum allow amount), 95% of them follow the order blindly.
Hardly any nurse question the request or appeal to their own expertise. Of course, the nurses were whatsapp leadstopp in time to prevent them from actually administering the mication. What a job title can do. The appearance of authority is often enough to convince people.
Authority on LinkIn
How can you become an expert (and be seen as an authority) on LinkIn? By sharing a lot of knowlge. Show what you are an expert in and start blogging about it, for example. you are seen as the expert in your field and you share knowlge for free, which puts the reciprocity principle into effect.
You do ne to be persistent, because you won’t become a ‘thought leader’ overnight. Making yourself heard clean email once every three months is not enough to achieve that status. Incidentally, you can easily alternate sharing your knowlge on LinkIn with other types of posts that show what you do.Then you
Don’t forget to mention your
A diplomas on LinkIn. And have you won a prize or award? Don’t hesitate to mention it. LinkIn users will also see you as an authority more quickly if you convey that in images or videos. Have you given a lecture or presentation, won a prize, sold the following changes 10,000 books or collaborat with a leading company? Mention it in a contribution on LinkIn, including a photo or video of that event. Be careful: don’t exaggerate and ensure the right mix of content.