Instagram Stories was the latest major update on the network, especially if you need to be present and engage with your brand.
This option allows you to record short videos or take photos, just like on Snapchat, with a 24-hour expiration time difference. That is, all content you upload to Instagram Stories will expire within a day, making it inaccessible to other users on the network.
With Stories, you can invest in coupons with a validation date, exclusive behind-the-scenes content, and adopt a more casual tone for your posts.
To learn more about how to use this Instagram feature to your advantage, download the free material .
24. Make Guest Posts
That’s exactly what you just read. The Guest Post rule also applies to Instagram, and that can be an excellent alternative to create new working relationships and guarantee more followers on your profile.
Experiment with photographing the partner company’s product next to yours and come up with a creative caption. You can even suggest some banter between the two brands, integrating the posts and adopting a more casual tone.
The advantage of Guest Post is that it is a free form of dissemination that will bring benefits to all participants.
25. Write interesting captions
Many companies skip photo captions, forgetting that content encompasses everything your company puts online, whether it’s text, images, or even emojis.
Experiment with creating interesting or inspiring texts for your audience. It is also worth considering questions to increase engagement or the same CTA that invites the audience to comment on an interesting story.
The important thing here is not to leave the caption for the end . It needs to be consistent with your image and is still a powerful hooking tool.
26. Learn to use CTAs in your posts
CTAs or Call to Actions are those small calls to action that we place at the end of a content , inviting the reader to take some action.
On Instagram, you can take advantage of the caption area to insert CTAs that intrigue your persona and lead them to discover more about your business. Consider a CTA with a link to other social networks. Also, CTAs that call on the user to comment on your post or share an experience. It is worth suggesting:
- Unloading rich materials
- Like photos
- Become a follower
- Learn about some campaign
- Visit the blog, subscribe to the newsletter,
- etc
Remember to match the CTA to the tone of communication between the person and the image posted. Consistency is everything on Instagram.
27. #S4S and #FollowFriday
The hashtags #S4S (Share for Share) and #FollowFridyay (something like, follow on Friday) are two interesting alternatives for those who want a shortcut to getting new followers and increasing the reach of the network.
These tags ensure that users who are interested in following new accounts in exchange for being followed back, reach your brand and add to the numbers.
Of course, that is a weak strategy and has little return for your brand . Because the chance of reaching someone who is actually interested in your business and not in the numbers is very low.
But it is worth getting into the game and taking advantage of the interactions generated by each specific hashtag on the network.
y were quite useful for testing hypotheses about followers, and now GIFs, which made Instagram posts even more fun and active.
Photos are no longer flat and have gained movement. Be careful not to abuse this new update, but take advantage of it if you think you can win over your followers.
Last words
The logo is a sign of identification. It is through portugal mobile database it that the public will identify your product and/or service among so many others.
oaded=”true”>I feel like I don’t need to go on too long to make it clear that taking care when creating a log
o is a must, don’t you think?
What few people know (or do not give importance to) is that, behind the creation of a logo, there i
s an extensive research work.
A development that starts from theoretical assumptions of design and psychology, involving semiotics, color, composition, concept, etc.
To do this, a designer takes a good amount of time to come up with the ideal symbol, which is both beautiful and functional for the client’s specific needs.
In the meantime, if the cost of that professional exceeds your budget, we will give you some tips here to help you create a logo that is efficient and solves your problem in the first place.
These tips can also help you understand the process of creating a logo.
It is important to remember that there is no “cake recipe” for creating a logo. Every designer has his or her own method. Here, then, we will give an overview of how to create a logo.
Keep it simple
First of all, we must understand that the logo must be simple.
The logo is a graphic representation of your company and it must be summarized in a way that it is easily identified , without unnecessary information.
Highly elaborate logos, full of elements and effects, convey a sense of disorganization.
As can be better explained in this article on graphic design , a logo is when we unite the icon that gives the face of your brand, to the title/name of the same.
That means your logo is half “design” and half text.
And sometimes, in addition to your brand name, some supporting text or slogan is added. That being the case, that simplicity must also be maintained in the font family in which that text will be written.
Note that “font” was quoted in the singular. <b>Using more than one font in a logo is not recommended.
A uniform typography in your logo creates visual conformity, things go together better and you record the name of your brand in that specific font in your client’s visual memory.
And that makes all the difference.
Think for example about Coca-Cola, Adidas, Disney… All the logos of these brands have in common a typography that makes us identify the product.
Even when the font is used to write something else.
Too many fonts combined can be confusing. Keep it simple!
Investigation
A very important part of creating a good logo is research as the first step.
Have you ever heard that “nothing is created, everything is copied”?
That’s not exactly how things are, but having a newsletter the best alternatives good references is essential to creating an interesting logo.
First, think about the logos you like the most. Those logos that you look at and know exactly what they are about.
Who is the market leader? Coca-cola.
However, these examples are extreme. These are famous brands that have achieved excellence over many years in the market. Therefore, research other references as well.
Research your competition
>Are there companies/brands that offer the same (or almost the same) as you? What are the benchmarks ?
Know your person
Different audiences demand different logos. Do a fax database detailed analysis of the type of people your brand wants to reach.
Collect this data to better direct the final result of your logo.
By the way, do you already know what a person is? We have this article explaining in detail what it is!