Choose your target audience

Why should I advertise on Facebook Ads?

ad settings

Choose where you want to generate traffic

Here, you will define where you will direct people who click on your ad. This choice will largely depend on the objective you want to achieve and on which channel you want to generate more paid traffic.

The platform offers several options, such as a website, app, Messenger, WhatsApp and calls. See the image below:

paid page traffic
In addition to the options already mentioned, notice in the image bulgaria phone number library there is also the “ Dynamic Creative ” option. This alternative allows you to use different elements such as images and titles, automatically optimizing your ads to deliver the best result for your personas and target audience.
Set the budget
This is a part that many people worry about, as they are unsure about how much it costs to advertise on Facebook Ads, as mentioned earlier.

But you don’t need much to advertise on Facebook, especially because you decide how much you’re going to invest and how long the ad will run. In other words, you have total control over your paid traffic campaigns.

Facebook Ads Manager provides two budget options

 

Daily budget: This is the average amount you will spend on your ad each day. It is worth remembering malaysia numbers list when your ads have opportunities to obtain more results, the daily amount may vary from day to day, but without exceeding the established limit.

Total budget: The maximum amount you’ll spend over the entire life of your ad set.

ad budget
Set the time period for which you want your ad to run. This way, you won’t spend more than sales enablement strategies for enterprise digital marketing want. The end period is optional , so if you choose this option, be sure to check the box.

Remember when we talked about the targeting power of Facebook Ads? Well, this is where it will be used so that you can reach the right people.

Defining the profile of who you want to see your ads will significantly increase your conversion rate.

This is because, in addition to defining your audience profile by gender, age, interests and behaviors, it is also possible to define the type of language and location.

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