Politicians, economists and simple souls like me are speculating about the ‘new normal’. This term refers to everything that is different in our society once the corona crisis is a thing of the past. I personally dare to say that the new normal is already starting to make its entrance. […]
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As an online marketer, I have had some hard convictions for years. Comic sans as a font in advertisements is a no-go. Badly written web copy drives away customers. One day, both Mila Kunis and Zooey Deschanel will fall madly in love with me because of the beautiful pieces of copywriting I conjure up. […]
Website or webshop can cause potential customers to not complete their purchase, not fill out your contact form and not call your phone number. In other words, it can cause you to miss out on a large part of your potential turnover. I can already hear you sigh: If only there […]
As a copywriter, I celebrate the efficiency and beauty of language every day. Not even specifically the Dutch language, but the concept of language. Without language, I would have had to introduce myself to you with gestures and throat sounds. Maybe there would have even been some curious sniffing involved (in places […]
