The social media landscape is constantly changing. New tools, updates and interfaces are flying around your ears, making it difficult to see the forest for the trees. With this Social Media Heads Up you will keep your finger on the pulse of social media. Sit back, relax and live it up in this challenging world.
Artificial Intelligence: The Inevitable Rise in Social Media
It’s happening: by 2024, you’ll be chatting away to ‘Sherlock Holmes’ or ‘Snoop Dogg’ list to data while scrolling through your Facebook feed. Sounds like science fiction, right? Not anymore! Thanks to Meta’s AI chatbots, it’s becoming a reality.
From chatbots with a personality
A to transforming your photos with magical tools like ‘Restyle’ and ‘Backdrop’. Or, create your own stickers using text. Meta turns Facebook, Instagram and WhatsApp into a place where you can play with AI and unleash your creativity.
But the adventure doesn’t stop at Meta. Snapchat offers educational AR lessons, and YouTube uses AI to know exactly what you like to watch. TikTok uses AI for cool AR effects and easy video editing. X (formerly Twitter) and LinkedIn are also jumping on the AI bandwagon, with X introducing ‘Grok’ for better conversations and LinkedIn using AI to facilitate recruitment.
And what about virtual shopping?
X makes it possible! Imagine a virtual shopping experience with Paris Hilton as 5 main trends in digital marketing she guides you through her collection. This is the power of AI: it enables experiences that used to exist only in our imagination.
For us, marketers and ‘social media doers’, AI is like an endless box of surprises with always new things to discover and experience.
Innovation and competition
But why this AI craze? It’s all about innovation and competition. Social media channels can’t afford to be lef t clean email behind. AI is currently the secret weapon for anyone who wants to stand out. From personalized experiences to discovering new content, AI makes it all possible.