Trading from the seller’s side looks completely different from the buyer’s side. What is the difference in views? In many ways, some of them are listed below.
Black Friday sales are thousands of items with discounts from 5 to 90%. They are simply obliged to make each customer’s purchases profitable, economical and enjoyable. If you have a lot of money and no time to monitor prices, subconsciously it will be so.
Many sellers offer artificial discounts
How is that? Literally a week or two before a email data major sale, the product can go up in price by 5%, then another 10%, and later another 20%. So, on BlackFriday the discount will be 40%, but in reality it will only be about 5%.
Simple arithmetic allows careless sellers to attract customers and sell more goods without losing a penny. A simple marketing ploy that always works. It will not be easy to catch a seller in deception and only those who really monitor prices every day and notice changes will be able to do this.
Artificial excitement is a favorite trick of retailers during sales
How does this trick work? Huge discounts on all advertising banners, uniquely low prices and a note: “The stock of the product is limited.” Sometimes seller tricks that buyers need to know they do without the note, and the client who took the bait will later find out that “the product is out of stock.” Nevertheless, attention is attracted, and the buyer successfully ends up on the site.
The biggest discounts are 70-90%, and they are what characterize this “total black friday” as such. The group of goods with the “blackest” prices most often includes:
- remnants of previous collections – unsold goods before the appearance of a new collection (liquidation of remnants);
- unpopular models and colors, colorful and bright colors;
- limited collections and their remnants;
- off-season goods (beach, tourist);
- thematic and ultra-trendy – fashion for them passes much faster. Therefore, the products are presented with a mega-discount and actually mean that the maximum price reduction is present in the store. However, upon detailed cmo email list examination of the assortment, inveterate fashionistas will find unique products for themselves at penny prices, and even in these remnants you can “dress well and inexpensively.”
The sale applies to all products that are not in demand, have too much leftovers or are not a way to make money quickly. Sellers usually have enough reasons to send a product to a “black discount”.
Why is Black Friday more popular online than offline?
There are always two sides to a coin. Therefore, no matter what advantages a land-based store has, an online store during a sale wins on all counts. And it’s worth even omitting the two most compelling reasons – touch and the pandemic.
Online shopping during Black Friday attracts the majority of buyers due to the following indicators:
- Low price . If the retailer is honest, the discount is attractive and allows you to save more than 30%, then there will definitely be buyers. In addition, popular online stores will be especially in demand on Black Friday.
- Detailed descriptions . This is very important in order to choose a really good product and get the expected thing, and not a “surprise”. Good sites try to make descriptions of each item detailed, accurate, as complete as possible. Therefore, it will be as easy for an online buyer to make a choice as in a regular offline store.