The goal of SaaS promotion new zealand mobile number list
is to attract and retain an audience that will benefit from using such a service. First, you need to decide on the following questions:
- Who will need it?
- What problems will it be useful for?
- Under what conditions will the audience want to use this particular product?
- What offer should be made to attract users?
The ultimate goal is to increase the customer base. The more subscribers a service has, the better it is for business. A fairly large amount of money is invested in the development and promotion of SaaS.
To recoup all the costs, you need to gain subscribers who will stay with the service for a long time.
How can we understand that the service will grow and bring more revenue to its owners? The number of new users and MRR will grow, and the CAS will be within the normal range.
Key Metrics for SaaS Marketing
To understand how effective how to check if a number is on whatsapp
SaaS marketing is, you need to rely on the following key metrics:
- MRR (monthly recurring revenue) is the total monthly revenue generated by service subscribers;
- CAC (cost of customer acquisition) is the cost you pay to get a customer;
- ROMI (return on marketing investment) is the ratio of marketing revenue to the cost of attracting this revenue;
- LTV (lifetime value) is the profit generated by a user over the entire period of time;
- Churn rate is a representation of the share of users who stopped using the product over a certain period of time;
- CRR (customer retention rate) is the level of retention of existing customers;
- CR (conversion rate) is a conversion rate that shows how many new users have become customers of the company;
- ARPPU (average revenue per paying user) is the average revenue per customer who buys the company’s product.
These are the main, but not all, metrics that help track and analyze the level of SaaS marketing.
What are the Specifics of SaaS Marketing?
This specificity consists of europe email
two main factors. First lies in the essence of the field of activity and the product itself. When exploring examples of SaaS, the specifics of SaaS marketing depend primarily on the understanding of the business itself, namely:
- Who does it target?
- What user problem does it solve?
- What makes this service better than its competitors?
The second factor is at what stage of development is the SaaS. We distinguish 2 stages:
- Hypothesis testing. At this stage, it is important to find out how useful and understandable this product is to users. Therefore, you need to show it to the audience, assess their ability to use the service and pay for it;
- Search for opportunities to scale the business. This process is quite specific because, for each project/product, a separate plan is built for looking for new users so that they are not too expensive.
In the latter case, one of the most important metrics is the CAC. As marketers, our task is to attract the required number of new users within an acceptable cost through the customer acquisition funnel.