On air is the regular Likeni digest with the most important fresh and smart materials that came out this week. Today’s episode features 4 updates on Instagram and a new report in YouTube Analytics.
We will also discuss the new content moderation accurate mobile phone number list system on Facebook and work during the crisis together with VKontakte and Odnoklassniki.
Number of the week
Such data were provided by Otzyvmarketing analysts after analyzing the transitions to these resources and statistics for 2020. The needs of businesses and digital specialists have changed during the self-isolation period. The market was especially interested in SMM services and courses in this area.
- agram has rolled out four updates .
- VKontakte began displaying all the what’s important this week: 4 updates on instagram and a new report in youtube analytics tips for launching ads in one window.
- Facebook has updated its content moderation system using AI.
- VKontakte and Odnoklassniki launched the “Work in Crisis” project .
- Facebook has expanded access to in-stream advertising and updated its Rights Manager tool.
- Twitter has launched its Fleets stories worldwide.
- Facebook has given e-commerce sites advice ahead of their holiday advertising campaigns.
- Messenger and Instagram are getting a video co-watching mode .
- Twitter advertisers now have access to carousel ads .
- YouTube Analytics has launched a traffic sources report .
- Pulse will help VKontakte bloggers automatically publish content and monetize it.
Important smart
Black Friday Business Secrets and Tricks
The grand sale called “Black Friday” is already a legendary day. Undoubtedly, the savings on purchases on Black Friday will be colossal cmo email list if you prepare for this day thoroughly and follow some recommendations.
In this article we will tell you how to do this.
For whom: for everyone.
What is the time: 7 minutes.
For B2B companies, end-to-end analytics can probably become a guide in the world of marketing planning and budget allocation for advertising and promotion. Detailed analytics of advertising costs by sites and actual company income will help identify the most converting channels for attracting customers, adjust the advertising strategy if necessary, and even reduce the budget without losing the effectiveness of promotion.
End-to-end analytics – a fast-acting magic pill
Myth. I would like to emphasize that any marketing tool, including marketing and sales analytics, is not able to correct gaps in business processes and debug them without your participation.
End-to-end analytics can only point out problems. For example, incorrect telephone sales scripts, poor quality of customer information, lack of proper information in CRM, misuse of advertising budget. And developing a plan to solve them and the solution itself are left to the discretion of the company’s managers