An individual’s interests and opinions may be influenced by demographics (age, gender, culture, etc.).
Psychological factors
An individual’s response to a marketing message will depend on their perceptions and attitudes.
Social factors
Family, friends, educational level, social networks, income all influence consumer behavior.
Types of consumer behavior
We can summarize or group the different consumer behaviors into 4 main ones, which are the following.
1. Complex purchasing behavior
This type of behavior is found when consumers buy a product with a high economic value , which is purchased infrequently. An example could be a car or a house.
In these cases, the purchasing process is very long, and the consumer usually has thorough research on the market, prices, quality, etc.
2. The consumer is highly involved in the country email list purchasing process, but has difficulty determining differences between brands. ‘Dissonance’ can occur when the consumer is concerned about regretting their choice.
Imagine you are buying a computer. You will choose one based on price and convenience, but after the purchase, you will look for confirmation that you have made the right choice.
3. Habitual purchasing behavior
Habitual purchases are characterized by the fact that the consumer has very little involvement in the product category or brand.
Imagine shopping at the supermarket: you go europe email to the store and buy your favorite type of bread. It shows a habitual pattern, not a strong brand loyalty.
4. Variety-seeking behavior
In this situation, a consumer buys a different product not because he is not satisfied with the previous one, but because he is looking for variety. Like when apply kpi for individuals okr for groups you are trying out new scents in a perfume.
Customer behavior patterns
Patterns of purchasing behavior are not synonymous with purchasing habits . Habits develop as tendencies toward an action and become spontaneous over time, while patterns show a predictable mental design.
Each customer has unique purchasing habits, while purchasing behavior patterns are collective and offer marketers a unique characterization .