A pillar-based content strategy is a method of organizing and creating content that revolves around a set of core themes, also known as pillars. These pillars serve as the foundation for all content, and everything you create should align with one or more of these pillars.
The point of a pillar-based approach is that it can provide structure and direction for your content creation efforts. Focusing on a set of core themes can help ensure that all your content is relevant and consistent, which can help you attract and retain your audience. In addition, a pillar-based strategy can also help improve your search engine optimization (SEO) .
What are content pillars?
A content pillar is a broad topic that serves as the foundation for all your content. It’s a topic that aligns with your overall business c level contact list goals, resonates with your target audience, and provides a wealth of content opportunities. A content pillar should be something that is relevant to your audience and important to your business,
How to identify and select content pillars
Identifying and selecting content pillars can be a bit of a daunting task, but there are a few key steps that will make the process easier. The here are five ways to speed up the timeline first step is to think about your business’s overall goals. What are you trying to achieve with your content? Once you have a clear idea of your goals, you can start choosing topics that relate to them. For example, if your goal is to increase brand awareness, your content pillar might be “industry news and trends.”
Another important factor when choosing content pillars is your target audience. Who are you trying to reach with your content? What are b2b phone list their interests and problems? Once you have a clear idea of your target audience, you can identify topics that will resonate with them.
Examples of content pillars in different industries
Examples of content pillars in different industries:
Technology Industry: “Innovation in Artificial Intelligence”
Health and Wellness: “Mindfulness and Mental Health”
Financial Industry: “Investing for Beginners”
Tourism: “Sustainable Tourism”
Fashion Industry: “Sustainable Fashion”
Keep in mind that these are just examples and content pillars may vary depending on the company. What’s important is that the content pillars align with the overall business goals and resonate with the target audience.