Personalize every email: Use Apollo’s merge tags to include names, company info, or industry specifics. Use clear CTAs: Guide recipients […]

The email open rate is the percentage of recipients who open your email after it lands in their inbox. It’s

Several elements influence how many recipients open your emails: 1. Subject Line Your subject line is the first thing recipients

1. Craft Engaging Subject Lines Use personalization such as the recipient’s name. Keep subject lines short (30-50 characters) for easy

Use responsive email templates that look great on all devices to avoid frustrating recipients and losing their interest. 8. Build

Understanding the average click rate helps marketers benchmark their campaigns against industry standards. However, average CTRs vary significantly depending on

CTR is a direct indicator of how effectively your emails encourage recipients to take action. A high CTR means your

Segmenting your list based on demographics, past behavior, purchase history, or engagement level allows you to send targeted messages. For

What is AI Email Marketing? AI email marketing combines traditional email marketing strategies with artificial intelligence technologies to automate, optimize,

NLP helps generate compelling subject lines and email copy by understanding language nuances, sentiment, and customer preferences. Some platforms even

AI identifies subscribers at risk of disengagement and triggers win-back campaigns automatically, helping to maintain customer loyalty. Scalability Whether you

What is an Email Marketing Assistant? Software, or even a virtual assistant that helps businesses plan, create, execute, and analyze