Deep marketing analytics, research into the results of advertising efforts in terms of sales are no longer new for most companies striving to constantly increase their B2C and B2B market share and attract more customers. But according to the experience of companies involved in such solutions, the issue of implementing and configuring end-to-end mobile phone number data analytics is still shrouded in myths and speculation.
Today we will comment on the most popular of them.
Why should I pay for end-to-end analytics if I can collect it myself?
If not a myth, then a clear exaggeration. Some business owners still believe that connecting a Google or Yandex counter to a site and viewing traffic data is fashionable end-to-end analytics. In fact, this is not the case.
The solution is based on the integration of data myths and truths about end-to-end analytics from advertising channels, CRM and telephony on a single platform – Google Analytics. This facilitates analytics and subsequent use of the obtained data for business development.
Some people try to assemble such a bundle on their own. And it is possible, but it requires significant investments and labor costs from the company’s staff or hired programmers. But is it necessary? If the cost of connectors for collecting the necessary data fluctuates between 1,000 and 3,000 rubles per month. The final amount depends on the specific functionality and the popularity of the company producing the end-to-end analytics solution.
Moreover, testing is an important element of a digital advertising strategy. With a “manual” approach, there is a risk of turning company managers into employees who only do the work of collating thousands of lines of data for analysis.
It is unlikely that this will motivate and add a creative touch to the work.
These marketing tools are not for mid-income companies.
Exorbitant prices for end-to-end analytics are cmo email list a thing of the past. Today, the idea that the solution is expensive is nothing more than a myth. When end-to-end analytics first came to Russia from the Western market, clients did not have such a choice. 3-5 market players with different approaches implemented this opportunity for Russian companies, offering the implementation and maintenance of the tool at very impressive prices. In addition, it was believed that if a client company spends less than 150,000 rubles per month on advertising, there is no point in such an investment.