Microsoft Advertising is tightening its user consent compliance rules for advertisers targeting the European Economic Area (EEA). the United Kingdom. and Switzerland. Starting May 5. all advertisers using Universal Event Tracking (UET) will be required.
To ensure that users explicitly
Consent to the use of Microsoft device identifiers. such as cookies. Failure to comply with these rules may result in reduced ad campaign performance and data tracking disruptions.
Microsoft will implement the measures gradually. with a final deadline for compliance set for early May. Advertisers will be required to implement consent through one of Microsoft’s approved methods in order for their campaigns to remain fully functional. The move is in line with increasing data protection regulation in Europe and reflects pressure for greater transparency and control over user data.
Google’s March Core Update: First Impressions
Google’s March Core Update . announced on March 13. continues to roll out. and analytics tools are reporting significant changes to search results. Data from the first week shows increased volatility and shifts in page rankings. With some whatsapp number database sites seeing significant losses in organic traffic while others are seeing gains. While some patterns are emerging. It’s important to remember that the full impact of the update will only become clearer once it’s fully implemented.
SEOs and website owners are closely monitoring how the changes will affect their sites. Trying to identify the factors that Google prioritizes. So far. The update seems to focus on content quality. site relevance. and overall user experience. Google recommends that webmasters continue to focus on creating valuable and useful content that meets user needs. More analysis and more detailed information on the impact of this update is expected in the coming days.
Google Ads introduces channel
Google Ads has officially launched channel management for select Demand Gen campaigns. allowing advertisers to control. Where their production of blue phosphorescent panels ads appear across Google properties. This new feature provides greater flexibility in strategically placing ads. such as between YouTube. Gmail. and Discover. While the feature provides greater control over campaign distribution. there are still limitations in reporting—advertisers don’t have access to detailed segmentation of individual channel performance. which limits the ability to optimize based on specific data.
This update was originally announced in January and is now rolling out. It is expected to help better target ads and tailor demand belgium numbers generation campaign strategies. However. due to reporting limitations. it is difficult to assess its true impact yet. For advertisers. this means that while they have more control over ad placement. they will still have to work with aggregated performance data.