Marketplaces: improve your It’s a fact: the internet has changed consumers’ relationship with brands, products, and services. The purchasing journey has evolved. Traditionally, buyers first encountered a product in-store: this is the “First Moment of Truth,” or FMOT in marketing jargon.
Nowadays, following Marketplaces: improve your advertising stimuli
consumers often go online and research the product in question; research that can influence their decision. This new approach (known as “Zero Moment Of Truth”, or ZMOT ) has revolutionized the way we market and build a company’s or product’s reputation.
At the same time, marketplaces have become legion on the web and are enjoying dazzling success. eBay, Amazon, and AliBaba are all world-renowned e-commerce sites that are increasingly popular with Internet users, particularly because they facilitate and centralize access to products.
In this context, a new concept has emerged:
e -reputation , or online reputation. This is the image conveyed (or sometimes suffered!) by a company, a brand, a product or even an individual on the Internet. It has become essential, to the point that no company, however small, can ignore it. According to a study carried out by IFOP for Reputation VIP, 96% of Internet users are how to improve the overall efficiency of a company influenced by the e-reputation of the company or brand when they buy a product. This situation has given rise to practices, notably e-reputation management, which has become a real discipline.
Source: reputationvip.com
But how can you effectively manage your online reputation? What are the main elements to consider? And what role do customer reviews play?
Know how to monitor your e-reputation
Managing your online reputation requires taking several factors into account and being on several fronts at once.
And first and foremost, there are, of course, social media. Proper management of these platforms is crucial. Every business must have an account on the most important social media platforms (LinkedIn, Twitter, Facebook, Instagram, for example) and, above all, must control and monitor activity on these networks. Sometimes, a negative phone number iran tweet from a customer who has had a bad experience is enough to scare off prospects. This is where the role of the Community Manager takes on its full meaning: they will take care to monitor the company’s activity on the networks and respond to any malicious comments as quickly as possible .