Philip Kotler, considered the father of marketing, once said, “Marketing is the art of discovering opportunities, developing them and profiting from them.” Every company, regardless of its size, needs well-planned marketing actions to get out of the ordinary, that is, to delight customers, make more profit and offer products that are above the competition.
For micro and small businesses
this challenge is even greater. Of course, you won’t truemoney database have the resources of large organizations, but focused and knowledgeable planning will yield interesting results that will have a positive impact on your revenue.
Therefore, in this text, you will understand everything about marketing, with a focus on micro and small businesses , so you can start putting some actions into practice. Let’s go!
Understand the pillars of marketing
Marketing works based on the following the most beautiful words in the world and why they are important to our existence variables: price, product, place and promotion, known as the 4 Ps. When you have this strong combination, you can already get ahead. For example:
competitive price;
product that satisfies and delights the public
square, which is the place it email list where you sell items, suitable and with good logistics;
promotion, with efficient strategies to publicize the service or product.
With the advent of digital marketing, four new Ps have become essential to work on as well. They are:
people, care and knowledge with your audience;
processes, that is, efficient workflows for a quality standard;
brand positioning, when observing the environment and competition;
performance, by having KPIs that monitor your results frequently.
Know your audience
A basic point to understand everything about marketing is knowing who the people are who buy from you and what is possible to improve this relationship.
Today, competition is fierce, so customer loyalty has become a basic necessity for survival in the market. When you know your audience, it is easier to delight them and communicate well.
Creating your buyer persona is essential, as we have already explained in this blog, but it doesn’t stop there. Continue conducting interviews and seeking to understand the level of satisfaction with your products so as not to become complacent and be overtaken by the competition.
Make a practical marketing plan
It is simply not worth starting a marketing strategy without a plan. Without it, you are taking isolated actions that may not be mutually exclusive and will not yield great results. And this mistake is much more common than you might think.
A marketing plan should guide the company, showing marketing for small businesses how it should offer its product or service to the public in order to generate satisfactory profits and growth. Therefore, your planning should identify the most promising opportunities, understand the gaps, see how to communicate successfully, and obtain and maintain the desired positions.
To start your marketing plan, some actions are basic needs, such as:
do a SWOT analysis, to understand the strengths, weaknesses, opportunities and threats;
analyze the competition;
create a schedule of actions.
Perform benchmarking
Benchmarking may seem like a difficult word
but its marketing for small businesses meaning is simple: analyzing the competition. Suppose you want to create a promotion for Christmas, for example. One of the first steps is to analyze what your direct competition has been doing and which market actions have attracted attention.
The idea is not to copy all of them. But rather to bring something that makes sense to your business and your audience. If possible, always better than the competition’s actions.