Managing customer reviews it’s not. Enough to collect a few customer reviews. And then assume that all the work is done. You need to ensure that you receive. Feedback regularly . If customer reviews are a few months. Or even years old, potential buyers. Might think that the product is obsolete. Or that consumers have stopped buying it because. It was no longer performing well. Enough, for example. It’s important to. Consider that user reviews that are more than. Three months old are almost useless , and you should constantly seek. New feedback from your customers.
3. Reviews must be Managing customer reviews recent
As you will have understood: when managing a brand’s reputation using e-reputation management software , customer reviews are an element that requires particular attention, especially since the rise of marketplaces. On the one hand, it is one of treatment of elections by the american mia the main ways for a product or brand to stand out from the competition. On the other hand, it is an element highlighted by the marketplaces themselves: they often present themselves as platforms where it is possible to compare several products or companies/brands, and user reviews generally play a prominent role in these comparisons.
Obtaining customer reviews would
Then become a sales technique just as valuable as traditional marketing campaigns. It would be just as important to invest in training your sales team as it is in seeking user reviews. Why bother extolling the product’s merits when customers themselves can do it?
And in this digital age where
Marketplaces are becoming increasingly important (last year, half of e-commerce purchases took place through a marketplace) and where everything and everyone is rated and evaluated, this would be a logical evolution. Knowing how to properly phone number iran manage customer reviews is becoming a real asset, a way to stay ahead of the competition. Will brands understand the challenges and give themselves the means to succeed?
* Survey conducted between June and July 2018 on the capterra.fr website (440 respondents).