Collecting overdue rent requires a lot of care, but using WhatsApp as a communication channel can make the collection process easier.
According to Superlógica’s Rental Default Index , in August, rent default in Brazil reach 3.12% , the lowest percentage in 2024. Despite the positive scenario, many owners and real estate agencies face challenges when collecting payments.
Therefore, knowing how to collect late rent via WhatsApp professionally is essential to guarantee payment, without damaging the relationship with the tenant.
Continue reading to understand how the tool can prevent buy phone number list delays and check out ready-made templates to optimize charges.
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Can I charge rent via WhatsApp?
The law allows debt collection via WhatsApp, as long as the collection respects the debtor’s rights and is not abusive. The Brazilian for Consumer Protection ( IDEC ) has recogniz this practice since 2013.
Because it is a more intimate means of communication, the CPC establishes some rules to protect the consumer. According to article 71 of Law No. 8,078 , charging via WhatsApp or any other means of communication cannot:
“Using, in debt collection, threats, coercion, physical or moral constraint, false, incorrect or misleading statements or any other procure that unjustifiably exposes the consumer to ridicule or interferes with their work, rest or leisure”
Therefore, the critor has the right to collect, but cannot expose the debtor to ridicule, embarrass him or threaten him. It is important that collection messages are polite, objective and sent at appropriate times.
Furthermore, it is essential that communication is made directly with the debtor , without the involvement of third parties, to avoid violating privacy.
If the law is violat , the critor will be subject to a fine and a prison sentence of three months to one year.
What are the benefits of charging a defaulting customer via WhatsApp?
According to data from Statista , WhatsApp is us by more than 96% of the Brazilian population , with at least 35% of users naming it as long-term investment prospects favorite platform. The number has already reach 147.2 million users.
This data makes WhatsApp the most popular communication tool in Brazil. Furthermore, it is consider a cheap, fast and popular means of communication, essential for any company.
It is worth noting that communication via the app allows for a more direct and personal approach , facilitating dialogue and resolving issues more efficiently.
Read more about how to calculate interest on late condominium fees.
How to collect overdue rent via WhatsApp?
There are some strategies for cn numbers late rent via WhatsApp that help maintain a good relationship with the tenant. In addition, they also ensure that the collection is done in a respectful and effective manner.
Remember that in real estate agencies, it is essential to have a WhatsApp Business account . This way, you can charge professionally and avoid sending messages from personal numbers.