1. Customer Profiles
Each customer interaction is tracked and compiled into a profile, showing a complete timeline of their actions, orders, and email engagements. This helps you understand individual customer journeys.
2. Predictive Analytics
Klaviyo offers predictive tools like expected owner/partner/shareholder email lists next purchase date, customer lifetime value (CLTV), and churn risk. These insights help businesses make smarter decisions and target customers more effectively.
3. A/B Testing
You can easily A/B test subject lines, content, and top 10 useful whatsapp template messages for education sector (copy right now) send times to optimize campaign performance. Klaviyo will automatically send the winning version to the remaining audience.
4. SMS Marketing Integration
Klaviyo doesn’t just do email—it also supports europe email SMS campaigns. By combining email and SMS in one platform, you can create unified omnichannel experiences.
5. Signup Forms and Pop-Ups
Capture leads using customizable pop-ups, flyouts, and embedded forms that sync directly with your lists and segments.
How to Get Started with Klaviyo Email Marketing
Step 1: Create an Account and Integrate Your Store
Sign up for Klaviyo and connect your e-commerce platform. Integration takes just a few clicks and instantly pulls in your customer, product, and order data.
Step 2: Import Your Lists
If you’re migrating from another platform, you can import your email lists and tag them for segmentation. Klaviyo also helps clean your list to avoid spam issues.