Find out who your target audience is based on your current customers
Your current customers can say a lot about your ideal target group. Think about:
Demographic data such as (age and gender)
Location (where is your target group under- or over-represented)
Behavior (is there mainly one purchase or several per year)
Interests (people who eat out often or technophiles)
Research what your target group is interested in and where they can be found online, but also take a specific database by industry look within your social media channels (Meta: statistics > target group > potential target group) and within Google Analytics (reports > business goals > raise brand awareness > demographic details).
The segments you see here can give you a global picture of what your target audience looks like and provide insights that you may not have thought of at first. For example, we have been able to create surprising target audience segments for various clients. Such as targeting parents for educational institutions, instead of the young people themselves. And targeting grandparents for children’s performances in theaters, because they like to bring their grandchildren. With this data, you have a good basis for the correct targeting of your campaigns.In Meta this can be
Targeting within social media
The insights you have gained about the target group can then be translated into targeting within your campaign. Within social media clean email channels such as Meta and TikTok you can target a lot based on interest data, you can connect your target groups to this.
In addition to this interest data, it is also useful to process first-party data in campaigns. Are there customer email addresses available that you can use? Upload them to the channels and create look-a-like target groups from them. Uploading customer lists is possible in listas de correo electrónico por país most well-known advertising platforms such as: Meta, LinkedIn, TikTok, Pinterest and Snapchat.