in digital marketing A visual identity is the graphic representation formed by a set of visual elements (logo, shapes, colors, photos, icons, etc.) that form a unit, an identity. This identity can represent anything, an idea, a person, a product or service, a company or institution.
A well-formed visual identity brings with it the essence (concepts and values) of what it intends to represent. It will be present in every piece of communication, creating in the public’s mind the image of what it represents.
When a brand’s communication in the digital
environment is done in an amateurish way, its image is damaged, losing credibility and unity, among other things.
Benefits of (quality) visual identity in digital marketing
Unit
When a brand’s communication is done is it legal to send bulk messages on whatsapp? professionally. The public understands that all graphic. Pieces belong to the same brand, carrying the same essence. Transmitting the same image; this is unity . It is achieved through the standardization. Of visual elements (colors, photos, textures. In digital marketing communicating. An image of organization, preparation and professionalism.
Credibility Every brand seeks to have
credibility with its audience, because without my interests besides science credibility, no one trusts the product or service offered. When the visual identity is professionally crafted, the audience adds value and gives more credit to the brand, the piece and the information contained therein.
On social media, for example, quality communication creates more interest and engagement, being the beginning of a successful strategy.
Professionalism
If your communication looks professional, your fax list brand will have a professional image, it’s that simple. If you’ve invested so much in building a brand, in the quality and professionalism of your company, why not communicate these qualities to the public? Your brand may have a well-defined identity. But if it’s not conveyed visually, everything can be lost.
It is worth remembering that the image of the brand and the product/service does not depend only on the visual identity, but on all contact between the brand and the public (online and offline communication, customer service, quality of the product/service, etc.).
Emphasis Currently
the volume of information and marketing actions on digital channels is high and growing every day, so it is essential to stand out . Each piece will have a few valuable seconds to grab the user’s attention, so it must be eye-catching, interesting, objective and different from the competition.
Brand Enhancement
Quality communication over time adds value to your brand and its assets (tangible and intangible), creating a brand image in the public’s mind, which is essential for the success of any business.
In branding work (brand management. The in digital marketing visual identity (mainly the logo) is worked on with all the attention and importance it deserves.
Agility This benefit is not noticed by everyone
A predefined visual identity speeds up the creation of new pieces, as it is not necessary to create something from scratch for each piece.
Initially, this practice gives the impression. Of conveying laziness and indifference on the part of the. Communications and marketing team, but the result is quite different, as several communication pieces with similar visual elements convey unity and professionalism, precisely because they have a common identity.
Precision
In the process of creating a visual identity, the target audience is studied precisely to create communication focused on them, which they will understand and identify with. Therefore, the communication will be precise, reaching and being understood by the predefined audience.
Profit
With so many benefits. Standardized in digital marketing communication in this way. With a quality visual identity, is destined to increase sales and generate profit. Contributing to the success of the brand, company or institution.