After some testing with a small group of users! the most famous bird in cyberspace decided to double its size. In September! it launched an experiment to gauge public reaction to the potential change! and as of November 7! the company implemented the increase from 140 to 280 characters for all other profiles! except for those using Japanese! Korean! or Chinese! due to the density of their writing systems.
Of course! this new Twitter feature will allow marketing teams to take advantage of a number of benefits! benefiting both brands and customers. And while discovering them is a process that could take time! the Econsultancy website provides some clues . Take note!
1. Time saving
Perhaps! on more than one occasion! you’ve email list wanted to send a tweet! but it exceeded 140 characters. And as has happened to many! Twitter posts are filled with abbreviations! numbers replacing words! “pa” instead of “para!” “q” instead of “que!” and a series of symbols that allow you to shorten messages.
However! such abbreviated language is neither australia database directory attractive nor appropriate to use in a brand profile! as it could denote a lack of seriousness or thoroughness! especially when there is excessive editing and the post becomes confusing.
The power of synthesis is put to the test daily why is your adwords traffic low quality or ineligible? on social media! but especially on Twitter. For this reason! when the original tweet doesn’t fit the length limit! extra time is spent editing or changing the message; something that should decrease with this new! less restrictive feature.
2. Increased social engagement
As reported on Twitter’s blog! during the experiment! they found that those with more space to tweet received more likes! mentions! and retweets . Furthermore! they were mostly satisfied with the way they expressed themselves on the social network and with the ability to find good content.