How to Succeed in Your PPC At SEMrush, we constantly monitor Google updates because the search engine never stands still. By testing the updates most likely to impact advertisers, we realized that Google was moving in the direction of “autopilot” campaigns. The message is clear: the more you delegate to the artificial mind of Google Ads (bids, placements, banner sizes, etc.), the more benefits you’ll get from your campaign.
However, it’s still up to you to determine your audience, so it’s important to clearly understand who your customers are, what terms they use for their queries, and what visuals appeal to them. These initial elements, such as keywords, ad copy, and visuals, should be as specific as possible.
We’ve found the 4 most important factors that will help you increase the effectiveness of your Google Ads campaigns in 2018 , and we’ve also explored some ways you can take advantage of them.
Ad Text: Prepare How to Succeed in Your PPC Varied Ads
Today, you need to give Google the freedom to choose the ad. When you provide multiple ad variations for the same keyword setting (at least three variations are now recommended), it helps ensure a better user experience.
It’s easier said than done: just think about the work it takes to write three ads for each of 100 ad groups. Luckily, we have some tips to make your job easier.
Rework your current ads
To begin, evaluate your existing ads and identify fax lists any that need tweaking. When it comes to ad copy, there’s always something to improve and/or a different variable to test.
We recommend experimenting with USPs (Unique Selling Propositions). For example, if you’re promoting an SEO tool, your USPs could be a free trial, the number of keywords in the database, SEO awards received, etc. Once you know treatment of elections by the american mia what your USPs will be, you then need to find the one that works best for your online audience.
You can always improve your ads. Try changing verbs in your calls-to-action (“try” vs. “discover”). Play with number representations (1M vs. 1,000,000). Try including and excluding your brand name (“Site Audit” vs. “SEMrush Site Audit”). Sometimes, these tiny changes can significantly improve your click-through rate.
We increased our click-through rate by 30% by simply changing one letter in all our UK AdWords campaigns. It was simple, just by respecting phone number iran English spelling: we replaced the American “z” with the British “s” in verbs like “analyze” and “optimize,” and English users appreciated this small change.
Find new ideas from your competitors
The techniques listed above help expand your ad set, but only up to a point. Sooner or later, inspiration runs out. So the next step is to borrow ideas from your competitors. Let’s take a look at how to easily find and analyze hundreds of ads in your niche with just a few clicks.