Success in business largely depends on how well the company lays out the customer’s path from interest to purchase. Therefore, if sales begin to fall, marketers recommend developing a sales funnel.
In this article, we will tell you what a sales funnel is. We will consider each of its stages and show you how to put together a scheme that will lead to successful closing of deals.
A sales funnel is a convenient marketing tool
That reflects the process of a customer’s interaction with c level contact list a product from the first acquaintance to the purchase of the product. In other words, it is a series of steps that a customer goes through when cooperating with a company. This happens as follows:
- A man saw an advertisement on the Internet for a new online platform for learning foreign languages and decided to sign up for a free consultation.
- The specialist provided him with detailed advice on the types of courses, teaching methods and duration of classes.
- The client reviewed the business proposal, the qualifications of the teachers and the feedback from the students.
- He then purchased access to the courses for a month.
The path a person takes from viewing an advertisement how can businesses set up their e-commerce seo in the best possible way? to signing up for a course is a pre-planned route, that is, a sales funnel.
The idea of a sales funnel was proposed by American marketer Elias Lewis in 1989. This tool helps analyze at what stage customers most often abandon products. Thanks to this, businesses can improve their strategies to increase sales.
What is the benefit of a sales funnel?
The main goal of the sales funnel is to optimize the sales process with minimal costs. In addition, it allows you to:
Increase conversion
The sales funnel allows you to identify barriers that prevent a b2c fax customer from making a purchase. This gives the business the opportunity to quickly resolve these issues and thereby increase sales.
For example, the manager of an online store sees that customers regularly add products to their carts but do not buy them. Then he decides to add new payment methods and sets up automatic reminders about unfinished purchases. As a result, customers find it more convenient to deposit money and the company’s sales increase.