You have decided to get started with SMS marketing to improve your turnover and increase your sales. You have chosen a supplier for your bulk SMS sending and you are ready to launch your first campaign. How can you ensure that your SMS campaign will be a success? In order to optimize your beginnings in SMS marketing as much as possible, Octopush provides you with some fundamental rules to follow so that your marketing campaign is a success.
Acquire data
For your SMS campaign to be successful, it is essential to create a targeted and relevant recipient list. This initial process is very important for the smooth running of your campaign. On the other hand, an inappropriate recipient list can lead to the suspension of your SMS campaign by operators, or even a violation of the laws governing SMS marketing.
The basis of SMS marketing is that the contacts to whom you are sending your promotional advertising database messages have clearly and consciously given their consent to receive information from your organization.Mobile opt-in, where the customer uses their phone to text a specific word (the SMS keyword) to your business, using a special number (the SMS short code), with full awareness that this is an opt-in to your SMS campaign.
Web opt-in, where the customer enters their telephone details into an online form on your website.
There are several ways to easily obtain this authorization
To encourage users to engage with your brand and subscribe to your offers and promotions via SMS, the choice of keyword is extremely important. Here too, a few simple rules will help you find the right keyword to generate engagement with your prospects.
The SMS keyword should be easy to remember, but also easy to spell. Your goal is for users web analytics for online stores to remember it and be able to type it easily.
Avoid special or confusing characters. Ex: the lowercase L which looks like an i or the number 1 in some fonts.
Ideally, find a short and unique keyword.
Avoid homonyms, which have the same pronunciation but not the same spelling or meaning, at the risk of generating errors.
Now that you have created a database of prospects according to the rules of the art, you are ready to send your first messages. Here too, the keys to success are simple.
Write your SMSThe basics of writing your
Messages are simple: brevity and clarity are the key to an impactful SMS campaign.
First of all, some key figures can help you create relevant SMS campaigns. Infrequent but perfectly ge lists targeted mailings will be much more responsive than repeated mass mailings that are perceived as intrusive.