What Is Email Marketing?
Email marketing is the process of sending commercial messages via email to a group of subscribers. These messages can include promotions, newsletters, product updates, announcements, or personalized content designed to inform, engage, and convert.
Email marketing is direct, permission-based, and measurable—making it a top choice for marketers worldwide.
Why Email Marketing Still Works
Before diving into how to do it, let’s understand vp financial email lists why email marketing is worth your attention in 2024:
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High ROI: Email consistently delivers dicas de fotografia de produtos para one of the highest returns in digital marketing.
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Personalized Communication: You china numbers can segment audiences and tailor messages for better engagement.
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Owned Channel: Unlike social platforms, you own your email list.
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Automation-Friendly: You can automate workflows for nurturing, onboarding, and sales.
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Data-Driven: Easy to track opens, clicks, conversions, and optimize accordingly.
Step-by-Step Guide: How to Do Email Marketing
1. Set Your Goals
Start with a clear objective. What do you want to achieve with your email marketing campaign?
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Increase website traffic
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Generate leads
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Boost product sales
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Nurture leads into customers
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Retain existing customers
Define KPIs (Key Performance Indicators) such as open rates, click-through rates (CTR), conversion rates, and unsubscribe rates to measure success.