You can track traffic directly from the group, on the “Site from the community” page, where VK provides statistics on
views, activities and target actions on the landing page. How to connect analytics The tool built into the constructor
allows you to find out the total views for a certain period, the number of unique users, including those who came from
advertising, the number of target actions (and which ones), as well as activity on the site as a whole.
All of them are needed to track user behavior on the site: how they study it, what buttons they click, etc. Analytics
settings and viewing are available directly in the service How to connect analytics accounts; by editing the landing
page, you need to insert a ready-made ID or code that will allow you to track activity on the site.
How to create a Metrica counter, read in this article , and about the VKontakte pixel, read here .
How to promote a website created from a VKontakte group
After creation, you can promote the site in any convenient way: using targeted or contextual advertising, posting on
third-party sites, in articles or videos, indicating a link on business cards and other promotional materials.
SEO promotion of a website created from a VK group
SEO optimization options for such landings are very limited, because the user has no access to anything except templates and additional analytical metrics. The site will have to be optimized only by methods that are available
without delving into the code and setting up the resource: that is, texts on the page and external links to the landing.
By clicking on the “Promote site” link, the VK Advertising c level executive list window will appear. If you want to
continue, you need to click on the green button.
A window will appear where you need to insert a link to an external site – it will be placed automatically. Then you need
to choose a payment model: whether you will pay for ad impressions or clicks on it to the site.
After selecting the target action, click “Continue”. The next step is to create a creative – the ad unit that will be shown to
the user.
You can set up a title and description, upload a how to analyze and design products picture no How to connect
analytics smaller than 600 x 600 pixels or a video with that resolution. By default, the algorithm suggests using the
title, picture, and text from the main block of the site, but you can change everything. Finally, you need to change the
inscription on the button so that it matches the advertising text: almost three dozen options are available.
After uploading the image, the advertising account will show how it will look in different formats – by default, the
Advertising belgium numbers How to connect analytics images can be
If you click on the avatar near the “Heading” field, you can put an “avatar” for the advertising creative so that it does not differ from user publications in the feed. You can place any photo, but you need to upload at least something, otherwise there will be emptiness in its place.
In the Preview tab you can see what the final result will look like.