Data analytics should be a priority for every advertiser, but building an effective and successful analytics team can be challenging. In this article, we share insights from Google’s marketing and analytics leaders, breaking down key principles that businesses can use to harness the power of a tech-savvy analytics team.
Digital transformation—the process of using digital
Technologies to modernize organizational performance , agility, and sustainability—is widely view by marketing leaders as the key to future-proofing country wise email marketing list businesses. To make the most of digital innovations, companies must be able to determine where to focus their efforts and understand which strategies work best. That’s why having a strong data analytics team that can communicate real-time data insights to the C-suite is crucial to driving meaningful digital transformation.
Companies that build a successful analytics team are more likely to increase revenue, profits, and market share. Yet, according to the Digital Maturity Benchmark , only 9% of organizations are effectively using data and technology to design better consumer experiences. Why?
Through its experience building world-leading analytics 15 top tips to promote your website for free teams and working with hundrs of companies, Google has identifi 3 core principles that can help companies overcome challenges and build successful analytics teams and strategies.