Digitalization has brought countless opportunities for small entrepreneurs, but it has also opened the door to invisible risks. And one of the most worrying is online fraud. Contrary to what many people think, it is not only large e-commerce companies that suffer from scam attempts.
According to ClearSale’s Fraud Map 2025
more than How Small Businesses 2.8 million data-driven insights better fraud attempts were recorded in Brazilian e-commerce in 2024. The total amount exceeds R$3 billion , with an average ticket of R$1,072.33 , a value that represents an increase of 9.8% compared to the previous year. This data reveals an urgent reality: the risk is high and every click matters.
Companies looking to make digital life simpler, safer, and fairer have been observing closely how small businesses often become prime targets for scammers. Most of the time, the crimes begin silently and almost unnoticed, through an email, a message on social media, or even a simulated purchase made in an online store.
What is behind digital scams?
Phishing, social engineering and fake profiles on sales forecast: do you have one in your company social networks are today’s main weapons used by cybercriminals. They act with sophistication and speed, creating perfect replicas of online stores or using contact channels to deceive store owners and customers.
In e-commerce fraud often occurs
during the purchasing process, when suspicious denmark business directory behavior goes unnoticed by unprepared systems. On social media, the scam can come from a fake profile pretending to be your brand — something that is common, especially during promotional dates. In addition to causing financial losses, these attacks seriously compromise the brand’s reputation.
One step ahead of fraud and risks
Nowadays, staying one step ahead of digital threats is no longer a strategy, it has become a necessity. This applies to both large corporations and, especially, small businesses, How Small Businesses which often do not have the margin to face financial losses or damage to their reputation.
Practical measures to protect your business
Check out some recommendations to strengthen your company’s digital security:
Two-factor authentication: Implement this functionality across all accounts and platforms. It adds an extra layer of protection against hacking.
Staff training: Prepare your staff to identify
fraud attempts, such as suspicious emails or unusual social media interactions.
Monitoring social media profiles: keep an active eye on copies of your brand profile and report them immediately to avoid scams.
Website security: invest in HTTPS certificates and payment platforms with built-in protection to ensure secure transactions.
Transparency in communication channels: clearly inform your customers how your company can contact them, preventing them from being deceived by criminals.
Intelligent anti-fraud technology: Adopt anti-fraud solutions, even if you are a small business. These technologies are capable of identifying suspicious patterns and mitigating risks.
Trust: a valuable asset
Trust is built with care and consistency. Investing in digital security is not just a cost, but an essential protection for your efforts, reputation and the bond of credibility How Small Businesses established with your customers. Our solutions are designed so that you can sell more, with less risk, always being one step ahead of fraud.