However, it is absolutely necessary to have a LinkedIn account before you can create a Company Page.
Useful tip
Treat your LinkedIn profile like your resume—because it is. The first thing people do when researching company pages is check out the profiles of the page administrators.
Make sure your profile is up to date and that you have a professional headshot as your profile picture.
Follow these steps to create your own LinkedIn Company Page:
- Click “Work” in the top menu and select “Create a Company Page.”
- Start filling out your company information: Name, address, website, etc.
- Choose your business type: Consulting, Small Business, Large Business, etc.
- Add a profile picture and cover photo.
- Click “Create Page.”
Done. Now you know how to create a LinkedIn Business Premium page .
But we’re not done yet. Now let’s look at some best practices you should follow before you start using your new page.
Best practices for creating a LinkedIn company page
Now that you know how to create a LinkedIn Page, it’s time to rcs data learn some best practices to get the most out of it.
Here are some things to keep in mind:
- Optimize your page for SEO: Make sure you’re this is a great opportunity taking advantage of LinkedIn’s massive traffic by optimizing your page for SEO. Use keywords in your page title, description, and content to make it easier for people to find it.
- Complete your page information: LinkedIn allows you to provide an overview of your company, your products and services, your website, your blog, your career opportunities, and much more. Make sure you use all the fields on your page. The more information you provide, the easier it will be for people to learn about your company.
- Make your page visually appealing: A good profile picture and cover photo make a big difference. They’ll be the first thing people see when they visit your page. So, make sure you use high-quality images that represent your brand well.
- Be active: A LinkedIn Company Page that’s updated regularly is more likely to be successful. Plan ahead and make sure you have a content calendar to keep your page active.
How to manage your LinkedIn Company Page
We’ve gone over the details needed to optimize and create a australia database directory LinkedIn Business Page. But what does actually managing this page entail?
After creating your page, you’ll have access to several tools to help you manage it effectively.
Here’s a summary of what you can do:
- Post content: Use LinkedIn’s built-in editor to post articles, photos, and videos to your Page.
- LinkedIn Insights: This tool lets you see how your page is performing and what content resonates with your audience.
- Page Analytics: This tool provides you with detailed information about your page views, unique visitors, and engagement.
- Leads : The Leads tool allows you to download a list of people who have interacted with your page.
- Advertising: LinkedIn’s advertising platform allows you to run ads on your Page and target them specifically to your audience.