Choosing a mailing list service provider is not an easy task. There can you sort through are many ESPs. And, at first glance, they have approximately the same functions. Therefore, when you are going to please your clients for the first time with company news or information about a new product, you can get bogged down for a long time in choosing the right mailing service.
In this article, we will consider questions that will help you navigate when choosing an ESP that will fully meet the needs of the company. So, here are some tips for beginning marketers or business owners who have not email list yet used mailing services. The information will also be useful for those who are thinking about changing their mailing service.
What is ESP and why is it needed?
ESP – Email Service Provider. This is an email service provider or mailing service. Platforms that allow users to send bulk email campaigns to subscriber bases. Today, their services are becoming increasingly popular.
With a mailing service, you send thousands of letters with one click. Moreover, many ESPs offer automation that will free you from the regular process of creating and sending letters. The series is created once, then the sending time is set. Then the system itself sends letters on the specified days without your participation.
In order to be functional and competitive, mailing services try to provide as many services as possible. Despite the fact that the majority of clients use only a few functions. The minimum user set looks like this:
Simple import and export of the address database
– Automatic series of letters;
– Convenient editor of letter layouts and a gallery of ready-made templates;
– Statistics on the results of the mailing, which strategies for closing big business deals – unlocking the potential of big deals helps to evaluate the success of marketing campaigns.
Usually, this set is quite sufficient. Mainly because users are not always aware of what additional functions and capabilities the mailing service they use has.
Why is it important to choose a specific ESP?
Are there any differences between the services of mailing services? We can say with confidence that yes. There are differences between them. When it comes to choosing the “right” ESP, you need to find one whose services and functionality match your marketing needs.
Once you find the perfect match across all cmo email list parameters, you will know it right away. Your profitability and ROI will increase. Because your marketing campaigns will start bringing in tangible revenue. The transition to a new ESP will be seamless. You will receive timely technical support. These and other factors will indicate that you have chosen the right mailing service.